Archives: Works

Background: ‘Natural Since Always’, eggs hold an esteemed place in the Western diet.
The eggs produced by the farmers of British Columbia are done so to the highest of health standards.

BC Egg Marketing Board’s mission is to educate all citizens in the province about the nutritional value of this essential staple.

Our Work: We organised an ethnic market campaign – Chinese and South Asian – for the Egg Marketing Board. Working in consultation with their team in BC and nationally, we provided feedback on the tagline choices: “Naturally Classic Protein” and“Natural Since Always” – the latter generated more impact with the target audiences by appealing to the common sense of sustaining tried and tested nutritional practices.

The campaign ran on three platforms (print, radio, and web) and across two ethnic markets in British Columbia. Overall we managed the campaign across 12 media multicultural media outlets.

Background: Value Village is a global thrift retailer of gently used clothing, accessories and household goods.
This green-oriented business of purchasing, reselling and recycling keeps more than 650 million pounds of used goods from landfills each year.
Worldwide Value village operates over 330 locations and has 20,000 employees in Canada, the United States and Australia.

The Work: Thinking green and recycling items like clothing is becoming a popular activity in North America yet it is a relatively newer concept amongst immigrant communities.
Our team worked on introducing the Value Village brand and its retail locations and discounted prices to the South Asian market in BC.

Background: This company is British Columbia’s original real estate developer with work dating back to the company’s genesis in 1905.
Ledingham McAllister Group of Companies have successfully created, built and sold thousands of new homes and communities throughout British Columbia.

The Work: When the company launched its Dominion and Aviara high-rises in New Westminster and Burnaby respectively, our team worked in consultation to provide marketing outreach to the South Asian community.
Our work included media recommendations, translation, graphic design, and campaign execution.

Background: Summer is divine in Tofino – Canada’s only surfing mecca – but winter storm season is spectacular.
Wave after giant wave crashes mercilessly into the shoreline of the west coast of Vancouver Island. Perched on a rocky outcropping amidst Vancouver Islands old growth rainforest overlooking the endless play of nature versus nature is The Wickininnish Inn.
Guests are able to dine in 5-star luxury while watching the waters of Pacific Ocean froth and play all within yards of 2,000 year old ancient old growth cedar trees.

The Work: As a Relais & Châteaux resort, ‘The Wick’ is a premier Canadian destination – it is only one of four hotels with this elite standard in British Columbia.
We worked with the resort to produce content for the Asian market, ‘Awe-inspring Tofino shrouded in mystique’, as well as to promote the rooms to Asian-Canadians in both digital and print format.

Background: With couples delaying parenthood into their 30’s and 40’s, fertility treatments are increasingly the pathway to pregnancy.

Olive Fertility is a leading clinic in Vancouver, headed by accomplished medical professionals such as Dr. Al Yuzpe who has pioneered innovative techniques in the fertility field.
Aside from traditional marketing outreach through media outlets, the clinic hosts public seminars for couples seeking to learn more about fertility options.

Physicians at the clinic are regularly asked to contribute editorial content for distribution across leading North American media outlets such as The Globe & Mail to community level weeklies and blogs.

Our Work: Sunflower Media has provided ongoing media placement recommendations in the local multicultural markets, advising on large cross-section of immigrant communities. This work has included copy-editing, translation, and even editorial placement in multicultural press.

In addition to brick and mortar media coverage and campaigns, our digital team has provided Search Engine Optimisation (SEO) services which have propelled www.olivefertility.com to the top position of Google Search for a number of critical keywords.

Background: OPSEU is one of Canada’s largest unions, representing 130,000 of Ontario’s government employees. The job base supported by the union is as diverse as its membership, with employees from numerous industrial sectors: healthcare, education, government, and retail.

The Work: Unions are often at the forefront of social activism and change in our society and OPSEU is a leader in this movement.

This past year, OPSEU extended its community outreach through its first ever Vaisakhi campaign for the 500,000+ Punjabi speaking community of Ontario.

Our team provided assistance through translation, artwork adjustment and recommendations for outreach. OPSEU has continued in its outreach efforts by investing in other campaigns centred on particular events and days such as Labour Day – in this latter case Sunflower provided recommendations and execution on a ten community outreach campaign in Southern Ontario.

Background: Canada has a shortage of skilled workers. Yet the country has tens of thousands of immigrants with professional training working as over-qualified cab drivers, security guards, and fast food workers.

Engineers Canada is the national organization that regulates the engineering profession and licenses the country’s 280,000 members of the engineering profession.

The organisation administers a unique program to allow under-utilised professionals to attain engineering accreditation through a series of examinations.

This program corrects labour misallocation, adding tens of millions of dollars of value back into the national economy.Our Work: We recommended and executed a national campaign across multiple immigrant communities to raise awareness of these exams.

The target was Canadian immigrants with engineering degrees and experience who were unable to attain recognition of their foreign credentials.

The campaign entailed translation, copy-editing, editorial coverage, and graphic design. By working with in-language multicultural media, the campaign messaging also carried to overseas residents working as engineers who are considering emigration to Canada.
The ad campaign was doubled with editorial coverage across print and digital platforms.

Background: The EB5 visa provides a method of obtaining a green card for foreign nationals who invest money in the United States.

To obtain the visa, individuals must invest US$1,000,000, creating or preserving at least 10 jobs for U.S. workers excluding the investor and their immediate family.

EB5 investment bodies like the Seattle Regional Family Centre provide vehicles for immigrants to invest and generate jobs in the US.

The Work: Marketing for EB5 visa campaigns requires technical knowledge of the precise legal terms behind the visa.

Our team researched these terms, finely combing through all details. Having done our diligence, we executed the translation of copy for the Chinese and Punjabi speaking markets of Canada, as well as providing a bundle of other media buying services for print, and web.

Background: Consumer Protection BC promotes a fair marketplace for consumers and businesses.
The not-for-profit corporation was founded in 2004, its mission being to strengthen consumer protection in BC.
Based on a cost recovery model, Consumer Protection BC is the only organization of its kind in Canada.

The Work: Our team has worked on a variety of projects with Consumer Protection BC, in each case assisting with its mission in BC’s ethnic communities where consumers are often most vulnerable to spurious and even fly-by-night business practices.
Our work has spanned web, print, and content creation for multiple ethnic communities. In each case, awareness work has reached consumers who otherwise would not have access to the organisation’s vital messaging.

Background: The BC Dairy Foundation is dedicated to increasing consumption of milk in BC and delivering innovative nutrition education programs to British Columbia consumers.
This includes supporting BC dairy producers with programs and initiatives to promote a vibrant and sustainable industry that supplies the best quality milk to consumers.

The Work: South Asians are the largest per capita consumers of milk in BC and in Canada.
A significant percentage of consumers from this market like many Canadians who live along the border shop for their grocery and dairy items in the United States.
This practice however comes at the expense of local producers and also at compromised level of health regulation.
We worked closely with the BC Dairy Foundation to educate consumers in this growing market about these critical health and safety issues.