Wickaninnish Inn


Background: Summer is divine in Tofino – Canada’s only surfing mecca – but winter storm season is spectacular.
Wave after giant wave crashes mercilessly into the shoreline of the west coast of Vancouver Island. Perched on a rocky outcropping amidst Vancouver Islands old growth rainforest overlooking the endless play of nature versus nature is The Wickininnish Inn.
Guests are able to dine in 5-star luxury while watching the waters of Pacific Ocean froth and play all within yards of 2,000 year old ancient old growth cedar trees.

The Work: As a Relais & Châteaux resort, ‘The Wick’ is a premier Canadian destination – it is only one of four hotels with this elite standard in British Columbia.
We worked with the resort to produce content for the Asian market, ‘Awe-inspring Tofino shrouded in mystique’, as well as to promote the rooms to Asian-Canadians in both digital and print format.