Background: The BC Dairy Foundation is dedicated to increasing consumption of milk in BC and delivering innovative nutrition education programs to British Columbia consumers.
This includes supporting BC dairy producers with programs and initiatives to promote a vibrant and sustainable industry that supplies the best quality milk to consumers.
The Work: South Asians are the largest per capita consumers of milk in BC and in Canada.
A significant percentage of consumers from this market like many Canadians who live along the border shop for their grocery and dairy items in the United States.
This practice however comes at the expense of local producers and also at compromised level of health regulation.
We worked closely with the BC Dairy Foundation to educate consumers in this growing market about these critical health and safety issues.