Little Red Book (RedNote) is China’s Instagram, well sort of…
Little Red Book (RedNote) is China’s Instagram, well sort of…Little Red Book (RED), or RedNote, is called Xiaohonogshu in Chinese. It is as China’s fastest growing social media and e-commerce platform as well as China’s most trusted social shopping platform. RedNote has 300 million monthly active users (MAU’s), making it one of the world’s largest digital platforms.
Little Red Book (RedNote) is a combination of Chinese TikTok and Pinterest. It’s extremely engaging from an entertainment perspective while also the go-to place to find deals and promotions.
While other Chinese social platforms may have a critical mass of attention, they don’t offer advanced advertising solutions for the North American market. Unlike WeChat, for example, Little Red Book offers robust programmatic advertising solutions for companies in Canada and the US seeking to target domestic audiences. For this reason, Little Red Book has become a leading channel for brands and agencies seeking to engage Chinese households and consumers.
For end users, the popularity of Little Red Book (RedNote) is based on the fact the platform focuses heavily on building trust and reliability between the platform and consumers. RED rewards users for posting suggestions and advice/tips to followers.
For more information on marketing on RED (Xiaohongshu), please get in touch with our team.
