Background: The weird and quirky Northwestern US city of Portland is truly ‘Happening Now’.
Located 500 kilometres from Vancouver – or approximately a 6 hour drive – Portland, Oregon is the new Seattle for Canadian cross-border residents.
The city has a growing cultural mystique that is attracting tourists from across the region – and having no state sales tax doesn’t hurt either.
Our Work: We helped introduce the attractions of Portland, Oregon to the consumer rich Chinese market in Vancouver. The timing of the campaign was set for Chinese Lunar New Year, the most auspicious time of the year for this community.
Our campaign marked the Year of the Goat, an important date for acknowledging relationships through gift exchanges and other social events.
The positioning of fullpage back-cover campaigns in Vancouver’s largest Chinese dailies attracted considerable attention from readers, aided no doubt by the client’s unique and eye-catching artwork.
Background: In 2015, this upscale brand moved into Canada, opening 6 anchor-size stores in the hearts of Calgary, Toronto, and Vancouver.
Staffing and training such a massive operation is by no means an easy exercise.
For the store to launch successfully in a new country where it previously has had no presence, having a well-trained and dedicated staff will be critical to its success.
This publicly listed company (JWN – NYSE) has the largest number of high-end retail outlets in the United States.
Our Work: As part of Nordstrom’s hiring process, Sunflower is helping to feed through leads and interested personnel from all of the major immigrant communities in Canada.
We provided recommendations, discounted wholesale packages, distribution, and tearsheet collection services for a number of in-language markets: Indian, Filipino, Persian, Chinese, Korean, Pakistani and Russian.
Background: The BC Salmon Farmers Association is a forum for communication and cooperation within the salmon farming sector.
The focal point for liaison between the industry and government. Members include both farmed salmon producers, and many of the companies who provide services and supplies to them.
Our Work: Our team composed a campaign entitled “Local ingredient | International Cuisine” for the BC Salmon Farmers. We organised a series of video shoots featuring chefs from various Asian restaurants in Vancouver. The chefs created a recipe from their culinary backgrounds (Chinese, Thai, Sri Lankan, Malaysia, and more) that featured BC farm salmon as the key ingredient. The videos were aired in local news portals (mainstream and ethnic). Fullpage ads featuring the recipes, photos of the chefs and salmon nutritional facts ran in various print media in Vancouver. Sunflower executed this multi-platform campaign across web, video, and print outlets.
Background: There are over 300,000 people of Indian origin living in Vancouver and its surrounding areas. Each year in April, this community celebrates Vaisakhi or Khalsa Day with parades in Vancouver and Surrey – this past year 300,000 people attended this latter even, including tens of thousands of guests from out-of-town.
The Work: As part of this special event, our team has executed the content, translation, and overall development of the annual Vaisakhi Pull-out that has been printed in leading mainstream dailies like The Province and The Globe and Mail.
The special publication has created a bridge for other Canadians to learn more about the significance of Vaisakhi and more importantly to participate in the festivities.
Background: This award-winning series features stories on members of some of Canada’s largest unions. These first person narratives of current members articulate the benefits of working in unionised workplaces. Members covers issues ranging from job security to family benefits, work safety to community activism.
Through participation in their unions, Canadian workers are able to foster safer and more productive work environments. Participating unions include: British Columbia Government Employees Union (BCGEU), United Food and Commercial Workers (UFCW1518), Hospital Employees Union (HEU), British Columbia Teachers Federation (BCTF), British Columbia Nurses Union (BCNU), and Canadian Union of Public Employees (CUPE).
The Work: This project spanned multiple platforms, from print to web and also to social media. Our team provided copy-writing and editing services, media recommendations, and translation. We also developed the WordPress site www.mylifemyunion.com to compile all content published since the project launch in 2010. My Life My Union has been recognised with a CALM (Canadian Association for Labour Media) Breaking Barriers Award.
Background: This BC based development company started building in 1985, creating nearly 10,000 homes for residents in the province. Marcon developed the first high-rise in Canada to achieve LEED Certification. All of the company’s homes are built to Green Canada standards.
In its 30 year history the company has developed townhomes, low-rise and concrete tower residences, as well as commercial spaces such as theatres, and shopping centres.
The Work: Sunflower’s team has provided content development, copy-editing, translation, and media buying services for Marcon’s outreach campaigns to the multicultural markets in the Lower Mainland of BC. These markets included Chinese, Korean, and other Asian communities. This work has been dual-platform: print and web.
Background: Jassi Sidhu was a young girl born and raised in the city of Maple Ridge, Canada.
In her early 20’s , she was murdered by her family, specifically her mother and uncle, after marrying someone they did not approve of. Her story has generated worldwide attention from media outlets like MSNBC, CBC, BBC, The Times of India, and dozens of other leading international outlets.
The Work: Our team has worked closely with Vancouver’s Post Newspaper group to keep Jassi’s story alive in the press. We built and maintained the website www.justiceforjassi.com which included a worldwide petition signed by thousands of people calling for justice in her murder.
Our team also assisted in the copy-editing, and composition of the book Justice for Jassi co-authored by The Province’s editor Fabian Dawson and Vancouver publisher Harbinder Singh. Eventually the media pressure maintained by these two along with the website played an instrumental role in extradition proceedings against Jassi’s mother and uncle.
In 2014 they were ordered by a BC court of law to be sent to India to face murder charges.
Background: In most Canadian households, both parents need to work. Companies like International Nannies & Home Care Services provide necessary services to help with the raising of children and assisting with seniors.
With offices in Vancouver and Toronto, the national company provides screening and nanny placement services, both in full-time or part-time positions. The caregivers are both local and from overseas.
The Work: Asian households are traditionally multi-generational and tend to hold to this format during the settlement years in Canada and the US.
Our team provided outreach marketing for International Nannies to Canada’s multicultural households. We also provided digital SEO services to help the company’s online presence find more customers online.
Background: The province of British Columbia is currently experiencing a shortages of skilled labour and is projected to do so for the next decade. Filling this gap is Canadian immigrants.
The Industry Training Authority (ITABC) leads and coordinates British Columbia’s skilled trades system.
ITABC works with employers, and employees to manage apprenticeships, set program standards, and increase opportunities in the trades.
Background: Concord Pacific Developments is a Canadian residential developer and real estate investment firm with focus on projects in Vancouver, BC and Toronto, Ontario. The company is based in British Columbia and is one of Canada’s leading developers – its major projects have included the former Expo 86 site in Vancouver, as well as Toronto’s former railway lands near the CN Tower.
The company is majority owned by Terry Hui and the Hui family – one of Hong Kong’s leading families.
The Work: We have worked Concord on a number of its BC based projects, providing marketing services to the South Asian community in the Vancouver region. Some of these projects include Park Place, and The Met amongst others.
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Background: The weird and quirky Northwestern US city of Portland is truly ‘Happening Now’.
