Background: ‘Natural Since Always’, eggs hold an esteemed place in the Western diet.
The eggs produced by the farmers of British Columbia are done so to the highest of health standards.
BC Egg Marketing Board’s mission is to educate all citizens in the province about the nutritional value of this essential staple.
Our Work: We organised an ethnic market campaign – Chinese and South Asian – for the Egg Marketing Board. Working in consultation with their team in BC and nationally, we provided feedback on the tagline choices: “Naturally Classic Protein” and“Natural Since Always” – the latter generated more impact with the target audiences by appealing to the common sense of sustaining tried and tested nutritional practices.
The campaign ran on three platforms (print, radio, and web) and across two ethnic markets in British Columbia. Overall we managed the campaign across 12 media multicultural media outlets.