On WeChat, users are able to message one another, pay for goods and services, utilise countless ‘mini-apps’ that provide a range of services from ride-hailing to booking airline tickets, play games, and do many other things.
In Canada and the US, an overwhelming majority of Chinese speaking immigrants use the app on a daily basis. WeChat is where this community congregates online as it provides functionality comparable to a combination of Facebook, Whatsapp, and Amazon. For companies seeking to engage with this market, it is the one platform that cannot be ignored.
We work with our clients to execute Chinese language campaigns on WeChat that range in scope from advertorial formats to banner campaigns and beyond.