Multicultural Sponsored Content

Multicultural Sponsored Content:  Stories that engage Canada’s newcomers.

Through our Multicultural Sponsored Content campaigns, our reporting team has covered a broad range of topics from how to establish credit in a new country to how to choose schools for one’s children to where to vacation when trying to escape Canadian winters.

These stories are all based on the lives of the audience we are trying to reach: Canada’s immigrants.

All stories written for this format are framed through the experiences of newcomers and feature their voices.

This approach to sponsored content, or ‘multicultural reporting’ as we prefer to call it, generates more authentic content which in turn results in greater reader engagement for the following reasons:

– Articles feature immigrant subjects that foster connection with the intended audience
– Stories include quotes from immigrant subjects
– Stories include expert commentary/ quotes from client/ brand
– Articles can be in English or other languages (eg. Chinese, Punjabi, Tagalog, Hindi, Korean, and more…)
– Via programmatic tactics, we boost traffic to content therefore increasing reach among intended audiences