BACKGROUND: BC Cancer Agency provides a comprehensive cancer control program for residents of BC. The organisation’s mandate includes the full spectrum of cancer care, ranging from prevention to screening and diagnosis to treatment, and research. Each of BC Cancer’s centres delivers cancer treatment based on provincial standards and guidelines established by BC Cancer.
OUR WORK: Sunflower Media’s multicultural marketing team worked with BCCA on a province-wide alcohol moderation campaign. The campaign targeted a broad population of those who consumed alcohol on a weekly basis in order to advance a message of the importance of moderation. Our digital planning team used geofencing and location targeting to build custom audiences for this campaign and our work included ad-ops services and reporting.
BACKGROUND: Canada’s northernmost ‘big city’, Edmonton is Canada’s fastest growing metro region and with over one million residents. Over the past generation, the city has attracted tens of thousands of immigrants. Edmonton Police Services is a modern police service committed to increasing community safety by establishing strong community partnerships, leveraging data-driven evidence and cultivating an innovative workforce reflective of the city it serves.
BACKGROUND: Owned by Loblaws, Real Canadian Superstore is one the largest grocery, and housewares retail chains in Canada. Outlets feature in-house brands such as President’s Choice, No Name and Joe Fresh and sell a wide range of merchandise ranging from electronics to clothing. Real Canadian Superstore, with dozens of locations across the country, is as iconic a Canadian brand as Costco or Walmart are to the United States.
BACKGROUND: One of the world’s most recognizable brand names for the past century, Sunlight detergent was the world’s first packaged, branded laundry soap. Launched by Unilever in 1884, the brand today is running as strong as ever. Sunlight is still the quintessential CPG (Consumer Products & Goods) brand with distribution worldwide, including in Canada where it is today manufactured by Henkel.
BACKGROUND: Schlegel-UW Research Institute for Aging (RIA) is recognized as a leader in a number of key areas related to ageing and wellbeing: dementia, culture change, workforce development, technology-based senior living, and more. The organisation works directly with caregivers, health professionals, families as well as also the end recipient of care services in order to improve health outcomes, care practices, healthcare services, and training for the senior living sector.
BACKGROUND: Canuck Place is a children’s hospice and community-based facility set in the heart of Vancouver. Care staff at this facility care for children aged 0 to 19 who have progressive, life-threatening illnesses. Canuck Place offers family support, respite care, management of pain and symptoms, end-of-life care, and grief and bereavement counselling.
BACKGROUND: Go2HR is the human resources and health & safety association for BC’s tourism and hospitality industry. The organisation helps British Columbia tourism sector employers by offering programs, tools, and consulting services to boost employer human resources and health & safety practices.
BACKGROUND: The Health Quality Council of Alberta (HQCA) is an Alberta provincial agency that engages with patients, families, and service providers from across healthcare and academia in order improve patient safety, person-centred care, and health service quality. HQCA values engagement with Albertans of all backgrounds and, where possible, relies on empirical data to evaluate, review, and analyze information objectively, from all relevant healthcare sources.
BACKGROUND: Operating as Gulf & Fraser or G&F, Gulf and Fraser Fishermen’s Credit Union is a member-owned financial institution in Canada. The history of G&F goes back to 1940 and the credit union’s servi ces include borrowing, investments and financial planning.