BACKGROUND: One of the world’s most recognizable brand names for the past century, Sunlight detergent was the world’s first packaged, branded laundry soap. Launched by Unilever in 1884, the brand today is running as strong as ever. Sunlight is still the quintessential CPG (Consumer Products & Goods) brand with distribution worldwide, including in Canada where it is today manufactured by Henkel.
OUR WORK: Our multicultural sponsored content team assisted the brand reach and engage with diverse Canadian households for its “Helping Canadians Shine” campaign that Sunlight was sponsoring. Our team provided a number of sponsored content services, ranging from multi-language story composition (English, Punjabi, and Hindi), as well as creating digital creative, media execution, conversion tracking, GA4 metrics and analysis, and final reporting.