BACKGROUND: Schlegel-UW Research Institute for Aging (RIA) is recognized as a leader in a number of key areas related to ageing and wellbeing: dementia, culture change, workforce development, technology-based senior living, and more. The organisation works directly with caregivers, health professionals, families as well as also the end recipient of care services in order to improve health outcomes, care practices, healthcare services, and training for the senior living sector.
OUR WORK: As part of its mandate the Research Institute for Aging (RIA) has created ‘toolkits’ that help caregiver organisations as well as families who are caring for elders living with dementia. Sunflower Media’s digital marketing team worked with this client to engage these mid-level providers to ensure they had the resources required to best serve their clients/ patients. These omnichannel campaigns ran across different digital platforms and also in various languages including Chinese, Punjabi, Hindi, Italian, Urdu, and more. Our services included pixel placement & conversion tracking, copywriting, translation, graphic design, reporting, and more.