BACKGROUND: Owned by Loblaws, Real Canadian Superstore is one the largest grocery, and housewares retail chains in Canada. Outlets feature in-house brands such as President’s Choice, No Name and Joe Fresh and sell a wide range of merchandise ranging from electronics to clothing. Real Canadian Superstore, with dozens of locations across the country, is as iconic a Canadian brand as Costco or Walmart are to the United States.
OUR WORK: Our multicultural sponsored content team assisted Real Canadian Superstore promote its locations as one-stop shopping destinations for all things from Back To School to Christmas. For these campaigns, our ethnic marketing agency drafted story copy in English but also additional languages such as Punjabi, and Hindi. We also created in-language creative and executed multicultural digital campaigns.