BACKGROUND: Canada’s northernmost ‘big city’, Edmonton is Canada’s fastest growing metro region and with over one million residents. Over the past generation, the city has attracted tens of thousands of immigrants. Edmonton Police Services is a modern police service committed to increasing community safety by establishing strong community partnerships, leveraging data-driven evidence and cultivating an innovative workforce reflective of the city it serves.
OUR WORK: Given Edmonton’s diverse population, communication from Edmonton Police in languages such as Chinese Vietnamese, Punjabi, Somali, Tagalog, and other is critical to maintaining order and security. Our multicultural marketing team has worked with this client on various outreach campaigns, ranging from hate crime reporting to community safety issues. Work includes copy writing, ad copy translation, graphic design, digital execution, and reporting.