BACKGROUND: Go2HR is the human resources and health & safety association for BC’s tourism and hospitality industry. The organisation helps British Columbia tourism sector employers by offering programs, tools, and consulting services to boost employer human resources and health & safety practices.
OUR WORK: The association launched a province wide Job Board to help businesses in the sector recruit and retain staff. Our digital ethnic marketing team planned, executed, and reported on these omnichannel digital campaigns. This work included copywriting in various scripts/ languages such as Traditional Chinese, Simplified Chinese, Punjabi and others.