BACKGROUND: BC Cancer Agency provides a comprehensive cancer control program for residents of BC. The organisation’s mandate includes the full spectrum of cancer care, ranging from prevention to screening and diagnosis to treatment, and research. Each of BC Cancer’s centres delivers cancer treatment based on provincial standards and guidelines established by BC Cancer.
OUR WORK: Sunflower Media’s multicultural marketing team worked with BCCA on a province-wide alcohol moderation campaign. The campaign targeted a broad population of those who consumed alcohol on a weekly basis in order to advance a message of the importance of moderation. Our digital planning team used geofencing and location targeting to build custom audiences for this campaign and our work included ad-ops services and reporting.