Background: The province of British Columbia is currently experiencing a shortages of skilled labour and is projected to do so for the next decade.
Filling this gap is Canadian immigrants.
The Industry Training Authority (ITABC) leads and coordinates British Columbia’s skilled trades system.
ITABC works with employers, and employees to manage apprenticeships, set program standards, and increase opportunities in the trades.
The Work: Our team executed a multicultural outreach campaign to spread awareness of careers in trades for new immigrants. The work entailed assistance with content creation, copy-editing, and translation for both web and print platforms. Editorial created for this project included pieces such as ITABC targets provincial labour shortage.