Archives: Works

BACKGROUND: Meet Canada’s first ‘Ultra Low-Cost Carrier’, a form of airline that is popular in Europe but is new to Canada. Flair is based in Edmonton, Alberta and operates scheduled passenger service as a low-cost carrier to secondary airports in or near major Canadian cities.
It also operates chartered passenger and cargo services in Canada, the United States, the Caribbean region, and to destinations worldwide from its main hub, Edmonton International Airport.

OUR WORK: Flair Air is dedicated to providing value to its customers through affordable air travel. Flying within Canada is often more expensive than flying internationally – a reverse of what citizens from most other countries experience.
As part of its effort to make airline travel accessible to underserved markets such as to new Canadians, Flair is working closely with our Vancouver multicultural marketing team on a series of in-language digital campaigns that promote the airline’s travel deals and its brand in Chinese, Punjabi, and Tagalog.
Our digital marketing team provides a number of services including translation, graphic design, copy recommendations, digital execution, conversion tracking, split testing, and reporting.

BACKGROUND: The Brick is a household name in Canadian retail for furniture, mattresses, appliances and home electronics. Founded in 1971, The Brick today operates 135 brick-and-mortar stores (including 20 franchise locations) across Canada including in the provinces of Alberta, BC, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Prince Edward Island, Nova Scotia, the Yukon and the Northwest Territories.

OUR WORK: Sunflower Media’s Canadian ethnic marketing team assisted this client in reaching out to the Korean market with an appliance uniquely suited for Ontario’s multicultural market. We provided our expertise of Canada’s multicultural marketing landscape via media recommendations, translation, graphic services, execution, and reporting.

BACKGROUND: Amazon is not only the dominant online retailer in the world but the company, but with its surging Amazon Web Services (AWS), and Prime Online content units, the company is poised to become he biggest tech company n the world in the coming years.
A staggering 55% of product searches are now conducted on Amazon – twice the amount on the nearest competitor Google.

OUR WORK: Our Vancouver ethnic marketing office and South Asian advertising team has worked with Amazon on multiple HR campaigns to staff its fulfillment centres. We have provided print & digital media recommendations, graphic design, execution, reporting, and analytics.

BACKGROUND: This unique global institution is located in Toronto, Ontario where it houses a rare collection of Islamic art, Iranian (Persian) art and Muslim culture. The museum is an initiative of the Aga Khan Trust for Culture, an agency of the Aga Khan Development Network. The collection, which comprises some 1,000 objects, includes priceless examples of Qur’an manuscripts that demonstrate the variety of script, media and decorative styles that evolved in the Muslim world.
Among them, an eighth century North African folio demonstrates the earliest style of Kufic script written on parchment and a page from the well known ‘Blue Qur’an’ provides an example of gold kufic script on indigo-dyed parchment.

OUR WORK: As an institutional bridge between West and East, the Aga Khan Museum hosts events like its Shakespeare Wallah Film Series which explores the influence of the English bard on modern day Bollywood cinema. Our Toronto multicultural marketing team provided a variety of services on promotion of this campaign, including media recommendations, execution, and reporting.

BACKGROUND: Infiniti is the luxury vehicle division of Japanese automaker Nissan. The brand is marketed in over fifty countries around the world, including Canada where the brand has an established hold in the luxury vehicle market. At the turn of 2018, the company announced it would become an electric brand, with all new vehicles either being hybrid or all electric by 2021.

OUR WORK: Infiniti is committed to growing its brand among new Canadians. Sunflower’s British Columbia ethnic marketing office worked with the brand to execute a number of WeChat marketing campaigns. Our WeChat team provided a number of services including Chinese translation, graphic design, digital execution, and reporting.

BACKGROUND: The University of Windsor is located in Canada’s traditional “automotive capital” across the border from the ‘Motor City’, Detroit, Michigan. The campus is framed by the Ambassador Bridge to the west and the Detroit River to the north. Windsor’s Faculty of Engineering is uniquely positioned in the crossroads of international trade and commerce between Canada and the United States.

OUR WORK: Our Toronto multicultural marketing office assisted the Engineering Faculty in its outreach efforts. We provided digital media recommendations, graphic design, execution, and analytics.

Background:  T&T Supermarket is a Canadian chain that specialises in Asian grocery. It is Canada’s largest Asian supermarket chain. Founded by Taiwanese-Canadian entrepreneur Cindy Lee, T&T began with one store in in 1993 (at Vancouver’s Metrotown Mall). Today the chain has expanded to fifteen stores across Western Canada and nine more stores in Eastern Canada (eight stores are in the Greater Toronto Area including Downtown Toronto). Each outlet includes many departments including an in-house bakery, an Asian deli, a sushi bar, and a Chinese barbecue department. In 2009, T&T Supermarket was purchased by Loblaw Companies.

Our Work: T&T is expanding operations once again and opening a new store in Richmond, BC. Our Vancouver ethnic marketing team worked with the client to execute a print and digital HR staffing campaign that targeted the Filipino market. We provided media buying, and reporting services for the print, and copy-writing, translation, graphics, digital targeting, conversion tracking, and analytics for the digital campaign that achieved record levels of engagement. These ads ran in both English and Tagalog.

Background:  The College is the official professional regulatory authority that regulates the practice of traditional Chinese medicine (TCM) and acupuncture in British Columbia. The College serves and protects the public interest by regulating and advancing safe, ethical and quality traditional Chinese medicine practice in British Columbia. Working with external agencies and partners provincially, nationally and internationally, the College actively works to continuously improve the high standards of care that government, clients and general public expect through ongoing review, assessment and analysis of trends and issues in the field of traditional Chinese medicine and acupuncture.

Our Work: As an increasing number of BC residents turn to traditional Chinese medicine to address ailments, communication between the regulatory body and BC patients (and non-patients) is critical. Working in both English and in Chinese, our Canadian multicultural marketing team assisted this client through media recommendations, media-buying, graphic services, and reporting.