BC Centre for Disease Control

BACKGROUND: The British Columbia Centre for Disease Control (BCCDC) is the provincial body dedicated to improving public health. The BCCDC monitors the health of the population, designs and supports public health programs to prevent illness, protects against health risks, and promotes the well-being of people living in B.C.

OUR WORK: Our multicultural outreach team has assisted the BCCDC engage with diverse households on messages ranging from antibiotic use to medication management. In addition to digital media planning, and execution, our team provided ad-ops services of copywriting, translation, graphic design, and reporting.

BC Cancer Agency

BACKGROUND: BC Cancer Agency provides a comprehensive cancer control program for residents of BC. The organisation’s mandate includes the full spectrum of cancer care, ranging from prevention to screening and diagnosis to treatment, and research. Each of BC Cancer’s centres delivers cancer treatment based on provincial standards and guidelines established by BC Cancer.

OUR WORK: Sunflower Media’s multicultural marketing team worked with BCCA on a province-wide alcohol moderation campaign. The campaign targeted a broad population of those who consumed alcohol on a weekly basis in order to advance a message of the importance of moderation. Our digital planning team used geofencing and location targeting to build custom audiences for this campaign and our work included ad-ops services and reporting.

Edmonton Police Services

BACKGROUND: Canada’s northernmost ‘big city’, Edmonton is Canada’s fastest growing metro region and with over one million residents. Over the past generation, the city has attracted tens of thousands of immigrants. Edmonton Police Services is a modern police service committed to increasing community safety by establishing strong community partnerships, leveraging data-driven evidence and cultivating an innovative workforce reflective of the city it serves.

OUR WORK: Given Edmonton’s diverse population, communication from Edmonton Police in languages such as Chinese Vietnamese, Punjabi, Somali, Tagalog, and other is critical to maintaining order and security. Our multicultural marketing team has worked with this client on various outreach campaigns, ranging from hate crime reporting to community safety issues. Work includes copy writing, ad copy translation, graphic design, digital execution, and reporting.

Real Canadian Superstore

BACKGROUND: Owned by Loblaws, Real Canadian Superstore is one the largest grocery, and housewares retail chains in Canada. Outlets feature in-house brands such as President’s Choice, No Name and Joe Fresh and sell a wide range of merchandise ranging from electronics to clothing. Real Canadian Superstore, with dozens of locations across the country, is as iconic a Canadian brand as Costco or Walmart are to the United States.

OUR WORK: Our multicultural sponsored content team assisted Real Canadian Superstore promote its locations as one-stop shopping destinations for all things from Back To School to Christmas. For these campaigns, our ethnic marketing agency drafted story copy in English but also additional languages such as Punjabi, and Hindi. We also created in-language creative and executed multicultural digital campaigns.

Sunlight

BACKGROUND: One of the world’s most recognizable brand names for the past century, Sunlight detergent was the world’s first packaged, branded laundry soap. Launched by Unilever in 1884, the brand today is running as strong as ever. Sunlight is still the quintessential CPG (Consumer Products & Goods) brand with distribution worldwide, including in Canada where it is today manufactured by Henkel.

OUR WORK: Our multicultural sponsored content team assisted the brand reach and engage with diverse Canadian households for its “Helping Canadians Shine” campaign that Sunlight was sponsoring. Our team provided a number of sponsored content services, ranging from multi-language story composition (English, Punjabi, and Hindi), as well as creating digital creative, media execution, conversion tracking, GA4 metrics and analysis, and final reporting.

Royal Conservatory of Music

BACKGROUND: Founded in 1886, the Royal Conservatory of Music develops human potential through leadership in music and the arts. The RCM Certificate Program provides a recognized standard of musical achievement through an effectively sequenced system of study and individual student assessments, from preparatory to advanced levels. Over the course of nearly a century and a half, the Royal Conservatory has helped train more than five million alumni including famous musicians such as Glenn Gould, Oscar Peterson, Diana Krall, and others.

OUR WORK: Sunflower Media’s multicultural marketing team worked with RCM to execute its annual summer and fall enrollment campaign. Our Chinese marketing team provided omnichannel media planning, buying, and execution services, including WeChat ad copy, graphic design, and layout services.

CashMoney (CURO)

BACKGROUND: Specialising in services like payday loans, auto loans, cash advances, Western Union transfers, LOC’s, and other financial services, CashMoney is a widely recognised name in Canada’s finance sector. The brand has dozens of locations across the country and a presence in all major urban centres.

OUR WORK: Our multicultural marketing assisted this client with campaigns targeting South Asian audience(s) in Ontario. Our work included media planning, buying, execution, and reporting, as well as consulting on strategy.

Research Institute for Aging (RIA)

BACKGROUND: Schlegel-UW Research Institute for Aging (RIA) is recognized as a leader in a number of key areas related to ageing and wellbeing: dementia, culture change, workforce development, technology-based senior living, and more. The organisation works directly with caregivers, health professionals, families as well as also the end recipient of care services in order to improve health outcomes, care practices, healthcare services, and training for the senior living sector.

OUR WORK: As part of its mandate the Research Institute for Aging (RIA) has created ‘toolkits’ that help caregiver organisations as well as families who are caring for elders living with dementia. Sunflower Media’s digital marketing team worked with this client to engage these mid-level providers to ensure they had the resources required to best serve their clients/ patients. These omnichannel campaigns ran across different digital platforms and also in various languages including Chinese, Punjabi, Hindi, Italian, Urdu, and more. Our services included pixel placement & conversion tracking, copywriting, translation, graphic design, reporting, and more.

BC Lottery Corporation (BCLC)

BACKGROUND: British Columbia Lottery Corporation (BCLC) is the provincial body overseeing all gaming associated activity – lottery, casinos, and sports-betting – in the province. BCLC’s mandate is to ensure all gaming activity in the province is conducted in a fair and transparent manner. The corporation also has a mandate to re-distribute funds back to numerous public events and causes each year.

OUR WORK: Sunflower Media’s WeChat marketing team worked with this client to help raise awareness among the Chinese market of local casino gaming services. We provided WeChat media planning, buying, and execution services. Our WeChat agency team also composed WeChat story and ad copy, graphic design, and layout services that adhered to the Chinese platform’s regulations.

Canuck Place

BACKGROUND: Canuck Place is a children’s hospice and community-based facility set in the heart of Vancouver. Care staff at this facility care for children aged 0 to 19 who have progressive, life-threatening illnesses. Canuck Place offers family support, respite care, management of pain and symptoms, end-of-life care, and grief and bereavement counselling.

OUR WORK: Canuck Place is a one-of-a-kind care facility that provides palliative care to children. Our Canadian multicultural agency worked with the team at Canuck Place on its initiatives such as its annual Light A Life campaign to attract donors. We provided media planning, buying, execution as well as ad-ops services like copywriting, translation, and graphic design to help spread the life affirming mission of this unique facility among diverse Canadians.