BACKGROUND: Imagine Wireless is one of Western Canada’s largest Rogers authorized dealerships. The chain has nine retail locations across Calgary, Banff, and Canmore and six corporate locations across Canada. The company specialises in providing wireless mobile voice and data solutions, business telecom solutions and satellite solutions.
OUR WORK: Our WeChat marketing team assisted this client to execute WeChat campaigns in Western Canada. For these promotional campaigns we wrote article copy and created WeChat layouts. We also assisted with banners, media planning, execution, and reporting & metrics.
Background: Across Southern Ontario, the name Pfaff has been synonymous with auto dealerships and vehicle servicing for over fifty years. In that time, the group has grown consistently as it has added numerous dealerships to its portfolio, as well as a number of other services including financing and online buying.
The Work: Our multicultural and Chinese marketing team has worked with this client on in-language performance campaigns targeting the Canadian market. For our managed digital services, we have provided copywriting/ translation, media planning, ongoing campaign optimisation(s), graphics, metrics & reporting.
Background: Founded over fifty years ago, TRU, as it is commonly called, is one of British Columbia’s major universities. It is based in the interior city of Kamloops and has grown to a base of over 10,000 students. Aside from offering undergraduate, graduate, and vocational degrees, TRU also offers law and nursing degrees.
The Work: Our South Asian, Chinese, and multicultural marketing teams have worked with this client to attract students from the domestic Canadian market. Our services have included managed digital programmatic campaigns, media planning and media buying, campaign optimisation, graphics, metrics & reporting.
Background: Based in Halifax, Nova Scotia, Saint Mary’s is the second oldest English-speaking university in Canada. It was launched through the Roman Catholic church in 1802 where it was then focussed on training the religious institution’s clergy. Today the school enrolls approximately 7,000 students and is renowned for its nationally recognised business and chemistry programs.
The Work: Our Chinese marketing team worked with this client to promote it’s business school overseas to prospective students currently living in Asia. For this digital lead generation campaign, we utilised our expertise in managed programmatic campaigns, data management platform (DMP) tech, and premium inventory from Tencent (China’s version of Google Ad Network). We also provided campaign optimisation, translation/ copywriting, graphics, and metrics & reporting.
Background: Edmonton is North America’s northernmost city with a population greater than one million people. The city, also known as Canada’s Festival City, is the centre for Alberta’s government and a key commercial hub for the province’s energy sector. Over the past three decades Edmonton’s demographic composition has rapidly evolved as the city has attracted immigrant families from around the globe.
The Work: As the city’s population base has diversified so has the need for the city to communicate with all of its diverse communities. Our multicultural marketing team has assisted this client for in-language campaigns. We have worked via digital and print mediums to inform Edmonton’s residents about issues critical to their livelihood. Execution has included services such as media planning, copy writing/ translation, audience building, reporting, and more.
Background: When the concept of overnight delivery was born a half century ago, FedEx (or Federal Express Corp as it was known then) was one the innovators in this new era of rapid shipping and logistics. Today, the company is an international conglomerate with offices around the world and one of the iconic brands of America’s Fortune 500.
The Work: Our Chinese marketing team has assisted this client for in-language campaigns for its recruitment efforts. Using print buys we targeted Chinese speaking Canadians, and provided execution services such as media planning, copy writing recommendations, reporting, and more.
Background: Canada Health Infoway works with governments, health care organizations, clinicians and patients to transition health care into the digital future. As an independent non-profit, Infoway’s mission is to make Canada healthier through innovative digital health solutions that includes faster, more seamless and secure information sharing. For Canada Health Infoway, a more connected and collaborative system is a healthier system.
The Work: Our Chinese marketing team worked on an in-language campaign for this client. The in-language national campaign which targeted newer Canadians was print based. We provided execution services in the form of media planning, ad copy writing recommendations, and reporting.
Background: Since emerging as a new service in the early 2010’s, meal kit delivery sales have continued to grow year on year, even during the Covid19 pandemic. Hello Fresh is the largest provider in this space, delivering kits across the US, Canada, Australia, Japan, and Europe.
The Work: Our South Asian marketing team worked with Hello Fresh to introduce its service to a new demographic of young urban professionals from immigrant and 2nd generation communities in Canada. We worked via programmatic, e-newsletter, and PMP deals. Execution included media recommendations, ad copy writing, native advertising copy writing, audience building, demographic & geo targeting, conversion tracking/ remarketing, and reporting.
Background: Palette Skills helps Canadians ‘upskill’ for the new growing sectors of the economy. This nonprofit is funded in part by the Government of Canada and works across the country on providing this unique form of labour market training. Palette Skills helps organizations access untapped labour markets and create pathways to career growth through demand-driven, industry-led accelerated skilling programs. Job placement is our number one metric.
The Work: Our multicultural marketing team worked with this client on a multi-channel national campaign (BC, and Ontario). Platforms included WeChat (Chinese app), programmatic display, multicultural Facebook & Instagram, E-newsletters, and print. Execution included media recommendations, audience building, demographic & geo targeting, conversion tracking/ remarketing, and reporting.
Background: The Southern Alberta Institute of Technology (SAIT) was established in 1916, it is Calgary’s second oldest post-secondary institution and Canada’s first publicly-funded technical institute. SAIT offers three baccalaureate and three applied degrees, as well as 86 diploma and certificate programs, The institute has a number of Schools of training: Energy, Business, Construction, Health and Public Safety, Hospitality and Tourism, Information and Communications Technologies, Manufacturing and Automation, Transportation and Advanced Digital Technology.
The Work: Our multicultural marketing team worked on this campaign to extend its reach into Alberta’s diverse communities. This included executing both print and programmatic (digital) campaigns that reached the following communities: Filipino, Vietnamese, Korean, Colombian, Mexican, Turkish, and Peruvian. This campaign included media recommendations, execution, audience building, demographic & geo targeting, and reporting.