Background: Based in Halifax, Nova Scotia, Saint Mary’s is the second oldest English-speaking university in Canada. It was launched through the Roman Catholic church in 1802 where it was then focussed on training the religious institution’s clergy. Today the school enrolls approximately 7,000 students and is renowned for its nationally recognised business and chemistry programs.
The Work: Our Chinese marketing team worked with this client to promote it’s business school overseas to prospective students currently living in Asia. For this digital lead generation campaign, we utilised our expertise in managed programmatic campaigns, data management platform (DMP) tech, and premium inventory from Tencent (China’s version of Google Ad Network). We also provided campaign optimisation, translation/ copywriting, graphics, and metrics & reporting.