Background: Canada Health Infoway works with governments, health care organizations, clinicians and patients to transition health care into the digital future. As an independent non-profit, Infoway’s mission is to make Canada healthier through innovative digital health solutions that includes faster, more seamless and secure information sharing. For Canada Health Infoway, a more connected and collaborative system is a healthier system.
The Work: Our Chinese marketing team worked on an in-language campaign for this client. The in-language national campaign which targeted newer Canadians was print based. We provided execution services in the form of media planning, ad copy writing recommendations, and reporting.