BACKGROUND: Go2HR is the human resources and health & safety association for BC’s tourism and hospitality industry. The organisation helps British Columbia tourism sector employers by offering programs, tools, and consulting services to boost employer human resources and health & safety practices.
OUR WORK: The association launched a province wide Job Board to help businesses in the sector recruit and retain staff. Our digital ethnic marketing team planned, executed, and reported on these omnichannel digital campaigns. This work included copywriting in various scripts/ languages such as Traditional Chinese, Simplified Chinese, Punjabi and others.
BACKGROUND: The Health Quality Council of Alberta (HQCA) is an Alberta provincial agency that engages with patients, families, and service providers from across healthcare and academia in order improve patient safety, person-centred care, and health service quality. HQCA values engagement with Albertans of all backgrounds and, where possible, relies on empirical data to evaluate, review, and analyze information objectively, from all relevant healthcare sources.
BACKGROUND: Each year, individuals, families, companies, and other entities send over $500 billion in remittances across the globe. TapTapSend is a leading money remittance app that specialises in sending funds quickly and a minimal expense. In particular, the app is renowned for the robustness of its networks in Africa, Asia, and the Caribbean, including its reach into rural areas of many of the least developed parts of the world. TapTapSend is a venture-backed start-up with investors including Reid Hoffman, the Omidyar Network, and Helios.
BACKGROUND: Operating as Gulf & Fraser or G&F, Gulf and Fraser Fishermen’s Credit Union is a member-owned financial institution in Canada. The history of G&F goes back to 1940 and the credit union’s servi ces include borrowing, investments and financial planning.
BACKGROUND: Imagine Wireless is one of Western Canada’s largest Rogers authorized dealerships. The chain has nine retail locations across Calgary, Banff, and Canmore and six corporate locations across Canada. The company specialises in providing wireless mobile voice and data solutions, business telecom solutions and satellite solutions.
Background: Across Southern Ontario, the name Pfaff has been synonymous with auto dealerships and vehicle servicing for over fifty years. In that time, the group has grown consistently as it has added numerous dealerships to its portfolio, as well as a number of other services including financing and online buying.
Background: Founded over fifty years ago, TRU, as it is commonly called, is one of British Columbia’s major universities. It is based in the interior city of Kamloops and has grown to a base of over 10,000 students. Aside from offering undergraduate, graduate, and vocational degrees, TRU also offers law and nursing degrees.
Background: Based in Halifax, Nova Scotia, Saint Mary’s is the second oldest English-speaking university in Canada. It was launched through the Roman Catholic church in 1802 where it was then focussed on training the religious institution’s clergy. Today the school enrolls approximately 7,000 students and is renowned for its nationally recognised business and chemistry programs.
Background: Edmonton is North America’s northernmost city with a population greater than one million people. The city, also known as Canada’s Festival City, is the centre for Alberta’s government and a key commercial hub for the province’s energy sector. Over the past three decades Edmonton’s demographic composition has rapidly evolved as the city has attracted immigrant families from around the globe.
Background: When the concept of overnight delivery was born a half century ago, FedEx (or Federal Express Corp as it was known then) was one the innovators in this new era of rapid shipping and logistics. Today, the company is an international conglomerate with offices around the world and one of the iconic brands of America’s Fortune 500.