Background: Since emerging as a new service in the early 2010’s, meal kit delivery sales have continued to grow year on year, even during the Covid19 pandemic. Hello Fresh is the largest provider in this space, delivering kits across the US, Canada, Australia, Japan, and Europe.
The Work: Our South Asian marketing team worked with Hello Fresh to introduce its service to a new demographic of young urban professionals from immigrant and 2nd generation communities in Canada. We worked via programmatic, e-newsletter, and PMP deals. Execution included media recommendations, ad copy writing, native advertising copy writing, audience building, demographic & geo targeting, conversion tracking/ remarketing, and reporting.