Background: When the concept of overnight delivery was born a half century ago, FedEx (or Federal Express Corp as it was known then) was one the innovators in this new era of rapid shipping and logistics. Today, the company is an international conglomerate with offices around the world and one of the iconic brands of America’s Fortune 500.
The Work: Our Chinese marketing team has assisted this client for in-language campaigns for its recruitment efforts. Using print buys we targeted Chinese speaking Canadians, and provided execution services such as media planning, copy writing recommendations, reporting, and more.