Background: Edmonton is North America’s northernmost city with a population greater than one million people. The city, also known as Canada’s Festival City, is the centre for Alberta’s government and a key commercial hub for the province’s energy sector. Over the past three decades Edmonton’s demographic composition has rapidly evolved as the city has attracted immigrant families from around the globe.
The Work: As the city’s population base has diversified so has the need for the city to communicate with all of its diverse communities. Our multicultural marketing team has assisted this client for in-language campaigns. We have worked via digital and print mediums to inform Edmonton’s residents about issues critical to their livelihood. Execution has included services such as media planning, copy writing/ translation, audience building, reporting, and more.