Lucrative
New Markets
In 2024, three million immigrants moved to the USA and 450,000 to Canada.
Among newcomers, multi-generational families are the norm and not the exception. Are you reaching out to these households?
One in 6 people living today in the USA was born abroad. In Canada, the ratio is even greater at one in four people.
Cities like Los Angeles, New York, Vancouver, and Toronto are among the most multicultural in the world and in the years to come they will become only more culturally diverse.
A Lifetime of Returns
Immigrant markets are the growth markets in the US and Canada when it comes to population expansion. The fertility rate within immigrant families in the US is 30% greater than US-born residents and in Canada it’s 20% greater.
And the ‘lifetime’ value of winning new customers in these markets can often range across ‘multiple’ lifetimes.
Numerous studies have shown that brand adoption early in the newcomer journey tends to be sticky and can even be trans-generational. For example, the household brands that immigrant parents adopt are often retained by their children and even further generations.
Marketing in languages like Chinese, Russian, Punjabi, Tagalog, and others can seem daunting. But it doesn’t have to be (this is where we enter the story).
The long-tail returns from engaging with new immigrant markets far outweigh the short-term effort of understanding how best to reach out.
CLICK to view some of our clients who have committed to branding their services in these markets.
