Chinese Marketing
& Advertising

Chinese Media Packages

Sunflower Media executes Chinese advertising campaigns.

We will build your Chinese strategy, media plan, and Chinese language ads.

Want to win sales from the Chinese market?

Then you need Chinese ads.

When it comes to growing your brand in the Chinese market in either the US and Canada, having a Chinese marketing strategy is critical. Equally essential is engaging Chinese consumers via Chinese language ads on Chinese language apps like Rednote, WeChat, Weibo, and other digital platforms.

So how do you go from your current English language marketing plan to one customised for creative in Traditional and Simplified Chinese?

That is where we come in.

Sunflower Media provides multicultural strategy, omnichannel plans, ad copy-writing and translation, graphic design, reporting, and more.
Tactics include (but are not limited to):
– Chinese specific digital platforms eg. Rednote (Xiaohongshu), WeChat, Weibo, more
– Social ads/ posts
– Programmatic video/ banners
– Out Of Home (OOH)
– Podcast
– Chinese specific CTV/ OTT eg. iQiYi, TVB, Youku, Tencent Video, others.
– Print
– Radio/ TV
– Influencer marketing
– Other

Demograophics: Chinese Canadians

  • There are over 2.5 million people of Chinese background living in Canada.
  • Chinese Canadians live primarily in British Columbia (Vancouver), Ontario (Toronto), and Alberta (Calgary and Edmonton).
  • They hail from various regions in Asia: Chinese (Mainland), Hong Kong, Taiwan, and Southeast Asian (diasporic).

Demographics: Chinese Americans

  • There are over 5.5 million Americans of Chinese descent. Over half of Chinese-Americans live either in California or New York, in cities like Los Angeles, San Francisco, Seattle, New York, Houston, Dallas, Chicago, and others.
  • Median household income as of 2023 for Chinese households was $112K. This is 30% higher than the median for the average American household. In larger metropolitan centres, the difference in income per Chinese household from the rest of the population is even greater.

Still reading? Then get in touch and let us help you grow your business…

Contact Us

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