Immigration Consultants of Canada Regulatory Council (ICCRC)

BACKGROUND: The Immigration Consultants of Canada Regulatory Council’s mission is to protect consumers of immigration services. This Canadian agency does this through effective regulation of immigration consultants and promotion of the benefits of using only authorized immigration representatives. The ICCRC establishes and delivers effective policies, practices, and procedures to regulate and educate immigration consultants and promote the use of authorized representatives to the public.

OUR WORK: As part of its mission, the ICCRC undertakes extensive efforts to educate the public about using authorized immigration consultants. This includes awareness campaigns that speak directly to the consumers of these services, informing them of their rights. Our Toronto and Vancouver multicultural marketing teams worked closely with the ICCRC to execute a twelve language national campaign. Our services included media recommendations, execution, graphic design, copy-writing/ translation, and reporting.

Lyft

Project

Lyft

projects-icon

Geo

Greater Vancouver

geo-icon

Languages

Chinese
Punjabi
Tagalog
Persian
Russian
Urdu
Arabic
more

language-icon

Reach

0

goal-icon

BACKGROUND: Based in San Francisco, Lyft is a leading rideshare company. The public company, which is listed on the Nasdaq Exchange, operates in over 600 cities in the United States and Canada. Lyft develops, markets, and operates the Lyft mobile app, offering car rides, scooters, and a bicycle-sharing system.

OUR WORK: Our Canadian multicultural marketing team assisted Lyft in its Vancouver launch. This included the initial driver acquisition campaign.
Our ethnic advertising team provided a range of strategy options to the client, for various mediums: digital, radio, TV, print, and OOH. Our multicultural marketing work included media recommendations, translation, graphic services, execution, analytics, and reporting.

Real Estate Board of Greater Vancouver

BACKGROUND: The Real Estate Board of Greater Vancouver (REBGV) is a member-based professional association of more than 14,000 realtors who live and work in communities from Whistler to Maple Ridge to Tsawwassen and everywhere in between.
The Real Estate Board of Greater Vancouver (REBGV) is one of Vancouver’s earliest professional associations.
The Board has been in continuous operation since 1919 when 10 local real estate brokers formed the Vancouver Real Estate Exchange.

OUR WORK: The Vancouver ethnic marketing team executed a Punjabi language digital campaign. We provided inventory recommendations, demographic targeting, graphics, and reporting. Our multicultural digital marketing team also researched digital platform options for this in-language campaign.