BACKGROUND: The Immigration Consultants of Canada Regulatory Council’s mission is to protect consumers of immigration services. This Canadian agency does this through effective regulation of immigration consultants and promotion of the benefits of using only authorized immigration representatives. The ICCRC establishes and delivers effective policies, practices, and procedures to regulate and educate immigration consultants and promote the use of authorized representatives to the public.
OUR WORK: As part of its mission, the ICCRC undertakes extensive efforts to educate the public about using authorized immigration consultants. This includes awareness campaigns that speak directly to the consumers of these services, informing them of their rights. Our Toronto and Vancouver multicultural marketing teams worked closely with the ICCRC to execute a twelve language national campaign. Our services included media recommendations, execution, graphic design, copy-writing/ translation, and reporting.