Background: Founded over fifty years ago, TRU, as it is commonly called, is one of British Columbia’s major universities. It is based in the interior city of Kamloops and has grown to a base of over 10,000 students. Aside from offering undergraduate, graduate, and vocational degrees, TRU also offers law and nursing degrees.
The Work: Our South Asian, Chinese, and multicultural marketing teams have worked with this client to attract students from the domestic Canadian market. Our services have included managed digital programmatic campaigns, media planning and media buying, campaign optimisation, graphics, metrics & reporting.