BACKGROUND: The British Columbia Centre for Disease Control (BCCDC) is the provincial body dedicated to improving public health. The BCCDC monitors the health of the population, designs and supports public health programs to prevent illness, protects against health risks, and promotes the well-being of people living in B.C.
OUR WORK: Our multicultural outreach team has assisted the BCCDC engage with diverse households on messages ranging from antibiotic use to medication management. In addition to digital media planning, and execution, our team provided ad-ops services of copywriting, translation, graphic design, and reporting.
BACKGROUND: BC Cancer Agency provides a comprehensive cancer control program for residents of BC. The organisation’s mandate includes the full spectrum of cancer care, ranging from prevention to screening and diagnosis to treatment, and research. Each of BC Cancer’s centres delivers cancer treatment based on provincial standards and guidelines established by BC Cancer.
BACKGROUND: Owned by Loblaws, Real Canadian Superstore is one the largest grocery, and housewares retail chains in Canada. Outlets feature in-house brands such as President’s Choice, No Name and Joe Fresh and sell a wide range of merchandise ranging from electronics to clothing. Real Canadian Superstore, with dozens of locations across the country, is as iconic a Canadian brand as Costco or Walmart are to the United States.
BACKGROUND: One of the world’s most recognizable brand names for the past century, Sunlight detergent was the world’s first packaged, branded laundry soap. Launched by Unilever in 1884, the brand today is running as strong as ever. Sunlight is still the quintessential CPG (Consumer Products & Goods) brand with distribution worldwide, including in Canada where it is today manufactured by Henkel.
BACKGROUND: Specialising in services like payday loans, auto loans, cash advances, Western Union transfers, LOC’s, and other financial services, CashMoney is a widely recognised name in Canada’s finance sector. The brand has dozens of locations across the country and a presence in all major urban centres.
BACKGROUND: Operating as Gulf & Fraser or G&F, Gulf and Fraser Fishermen’s Credit Union is a member-owned financial institution in Canada. The history of G&F goes back to 1940 and the credit union’s servi ces include borrowing, investments and financial planning.
Background: Founded over fifty years ago, TRU, as it is commonly called, is one of British Columbia’s major universities. It is based in the interior city of Kamloops and has grown to a base of over 10,000 students. Aside from offering undergraduate, graduate, and vocational degrees, TRU also offers law and nursing degrees.
Background: Edmonton is North America’s northernmost city with a population greater than one million people. The city, also known as Canada’s Festival City, is the centre for Alberta’s government and a key commercial hub for the province’s energy sector. Over the past three decades Edmonton’s demographic composition has rapidly evolved as the city has attracted immigrant families from around the globe.
BACKGROUND: The University of Victoria is one of Western Canada’s largest post-secondary institutions. It is consistently ranked in the top three in the country in the category of comprehensive universities (institutions in this category have a significant amount of research activity and a wide range of programs at the undergraduate and graduate level, including professional degrees). The University of Victoria is renowned for its research into climate and ocean science.