City of Edmonton

Background: Edmonton is North America’s northernmost city with a population greater than one million people. The city, also known as Canada’s Festival City, is the centre for Alberta’s government and a key commercial hub for the province’s energy sector. Over the past three decades Edmonton’s demographic composition has rapidly evolved as the city has attracted immigrant families from around the globe.

The Work: As the city’s population base has diversified so has the need for the city to communicate with all of its diverse communities. Our multicultural marketing team has assisted this client for in-language campaigns. We have worked via digital and print mediums to inform Edmonton’s residents about issues critical to their livelihood. Execution has included services such as media planning, copy writing/ translation, audience building, reporting, and more.

Hello Fresh

Project

Hello Fresh

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Geo

Greater Toronto

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Languages

English

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Background: Since emerging as a new service in the early 2010’s, meal kit delivery sales have continued to grow year on year, even during the Covid19 pandemic. Hello Fresh is the largest provider in this space, delivering kits across the US, Canada, Australia, Japan, and Europe.

The Work: Our South Asian marketing team worked with Hello Fresh to introduce its service to a new demographic of young urban  professionals from immigrant and 2nd generation communities in Canada. We worked via programmatic, e-newsletter, and PMP deals. Execution included media recommendations, ad copy writing, native advertising copy writing, audience building, demographic & geo targeting, conversion tracking/ remarketing, and reporting.

University of Victoria

BACKGROUND: The University of Victoria is one of Western Canada’s largest post-secondary institutions. It is consistently ranked in the top three in the country in the category of comprehensive universities (institutions in this category have a significant amount of research activity and a wide range of programs at the undergraduate and graduate level, including professional degrees). The University of Victoria is renowned for its research into climate and ocean science.

OUR WORK: Our team worked closely with staff from the university’s School of Public Health and Social Policy in the beta launch and testing of a new diabetes app that targeted BC’s South Asian population. Our multicultural marketing team collaborated on storyboards for a TV commercial that would engage the target audience (South Asian seniors) to download the app to their smartphones and integrate it into their daily health and diabetes management.

Immigration Consultants of Canada Regulatory Council (ICCRC)

BACKGROUND: The Immigration Consultants of Canada Regulatory Council’s mission is to protect consumers of immigration services. This Canadian agency does this through effective regulation of immigration consultants and promotion of the benefits of using only authorized immigration representatives. The ICCRC establishes and delivers effective policies, practices, and procedures to regulate and educate immigration consultants and promote the use of authorized representatives to the public.

OUR WORK: As part of its mission, the ICCRC undertakes extensive efforts to educate the public about using authorized immigration consultants. This includes awareness campaigns that speak directly to the consumers of these services, informing them of their rights. Our Toronto and Vancouver multicultural marketing teams worked closely with the ICCRC to execute a twelve language national campaign. Our services included media recommendations, execution, graphic design, copy-writing/ translation, and reporting.

Lyft

Project

Lyft

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Geo

Greater Vancouver

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Languages

Chinese
Punjabi
Tagalog
Persian
Russian
Urdu
Arabic
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BACKGROUND: Based in San Francisco, Lyft is a leading rideshare company. The public company, which is listed on the Nasdaq Exchange, operates in over 600 cities in the United States and Canada. Lyft develops, markets, and operates the Lyft mobile app, offering car rides, scooters, and a bicycle-sharing system.

OUR WORK: Our Canadian multicultural marketing team assisted Lyft in its Vancouver launch. This included the initial driver acquisition campaign.
Our ethnic advertising team provided a range of strategy options to the client, for various mediums: digital, radio, TV, print, and OOH. Our multicultural marketing work included media recommendations, translation, graphic services, execution, analytics, and reporting.

Real Estate Board of Greater Vancouver

BACKGROUND: The Real Estate Board of Greater Vancouver (REBGV) is a member-based professional association of more than 14,000 realtors who live and work in communities from Whistler to Maple Ridge to Tsawwassen and everywhere in between.
The Real Estate Board of Greater Vancouver (REBGV) is one of Vancouver’s earliest professional associations.
The Board has been in continuous operation since 1919 when 10 local real estate brokers formed the Vancouver Real Estate Exchange.

OUR WORK: The Vancouver ethnic marketing team executed a Punjabi language digital campaign. We provided inventory recommendations, demographic targeting, graphics, and reporting. Our multicultural digital marketing team also researched digital platform options for this in-language campaign.