BACKGROUND: Based in San Francisco, Lyft is a leading rideshare company. The public company, which is listed on the Nasdaq Exchange, operates in over 600 cities in the United States and Canada. Lyft develops, markets, and operates the Lyft mobile app, offering car rides, scooters, and a bicycle-sharing system.
OUR WORK: Our Canadian multicultural marketing team assisted Lyft in its Vancouver launch. This included the initial driver acquisition campaign.
Our ethnic advertising team provided a range of strategy options to the client, for various mediums: digital, radio, TV, print, and OOH. Our multicultural marketing work included media recommendations, translation, graphic services, execution, analytics, and reporting.