BACKGROUND: Founded in 1886, the Royal Conservatory of Music develops human potential through leadership in music and the arts. The RCM Certificate Program provides a recognized standard of musical achievement through an effectively sequenced system of study and individual student assessments, from preparatory to advanced levels. Over the course of nearly a century and a half, the Royal Conservatory has helped train more than five million alumni including famous musicians such as Glenn Gould, Oscar Peterson, Diana Krall, and others.
OUR WORK: Sunflower Media’s multicultural marketing team worked with RCM to execute its annual summer and fall enrollment campaign. Our Chinese marketing team provided omnichannel media planning, buying, and execution services, including WeChat ad copy, graphic design, and layout services.