BACKGROUND: British Columbia Lottery Corporation (BCLC) is the provincial body overseeing all gaming associated activity – lottery, casinos, and sports-betting – in the province. BCLC’s mandate is to ensure all gaming activity in the province is conducted in a fair and transparent manner. The corporation also has a mandate to re-distribute funds back to numerous public events and causes each year.
OUR WORK: Sunflower Media’s WeChat marketing team worked with this client to help raise awareness among the Chinese market of local casino gaming services. We provided WeChat media planning, buying, and execution services. Our WeChat agency team also composed WeChat story and ad copy, graphic design, and layout services that adhered to the Chinese platform’s regulations.