FedEx

Background: When the concept of overnight delivery was born a half century ago, FedEx (or Federal Express Corp as it was known then) was one the innovators in this new era of rapid shipping and logistics. Today, the company is an international conglomerate with offices around the world and one of the iconic brands of America’s Fortune 500.

The Work: Our Chinese marketing team has assisted this client for in-language campaigns for its recruitment efforts. Using print buys we targeted Chinese speaking Canadians, and provided execution services such as media planning, copy writing recommendations, reporting, and more.

Canada Health Infoway

Background: Canada Health Infoway works with governments, health care organizations, clinicians and patients to transition health care into the digital future. As an independent non-profit, Infoway’s mission is to make Canada healthier through innovative digital health solutions that includes faster, more seamless and secure information sharing. For Canada Health Infoway, a more connected and collaborative system is a healthier system.

The Work: Our Chinese marketing team worked on an in-language campaign for this client. The in-language national campaign which targeted newer Canadians was print based. We provided execution services in the form of media planning, ad copy writing recommendations, and reporting.

Synear USA

Project

Synear Frozen Dumplings

projects-icon

Geo

BC
Alberta
Ontario
Quebec

geo-icon

Languages

Simplified Chinese

language-icon

Reach

0

goal-icon

BACKGROUND: Synear Foods USA produces the flavours of Chinese cuisine. These specialty food products are for the North American market. Synear products are distributed to Asian stores across the continent, including established retailers like 99 Ranch, H-Mart, and Great Wall and others. In Canada, Synear products, like its frozen dumplings, are available in Costco’s across the country (BC, Alberta, Ontario, Quebec).

OUR WORK: Our WeChat marketing team assisted this client to execute WeChat campaigns in Western and Eastern Canada that timed with product launches. We built both sets of ad creatives for Synear, (including graphics and Chinese copy-writing for both the WeChat banners and articles), recommended the optimal mix of WeChat channels, executed the buys, and provided reporting and metrics. All campaigns exceeded reach and engagement benchmarks.

Vancouver Coastal Health Authority

BACKGROUND: The VCHA is British Columbia’s largest health region. It serves over 1.25 million people (or approximately one quarter of the province’s population) and includes the cities of Vancouver, Richmond, North and West Vancouver, as well as regions like Garibaldi, Sunshine Coast, Powell River, Bella Bella and Bella Coola.

OUR WORK: Communication has been instrumental to managing the 2020-2021 coronavirus public health crisis and mitigating where possible the spread of COVID-19.
Our multicultural media team worked on pandemic campaigns to communicate (in-language) vaccine rollout guidelines and availability with this health region’s Chinese, South Asian, and Filipino populations. We provided media recommendations, execution, and reporting.

Nissan Canada

BACKGROUND: Nissan Canada is a division of Nissan, a Japanese multinational automobile manufacturer headquartered in Yokohama, Japan. The company produces vehicles under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labelled Nismo. Since 1999, Nissan has been part of the Renault–Nissan–Mitsubishi Alliance, a partnership between Nissan of Japan, Mitsubishi Motors of Japan and Renault of France. In 2014 Nissan was the largest car manufacturer in North America and as of 2018 is the world’s largest electric vehicle (EV) manufacturer.

OUR WORK: For Chinese New Year 2019, our BC and Alberta multicultural marketing teams executed a print and digital campaign for Nissan Canada. Our team produced Chinese language ad copy for the Year of the Golden Pig campaign, as well as graphic design, layout, media recommendations, WeChat advertising execution, and both digital and print reporting. We executed campaign for major Western Canadian markets of Vancouver, Calgary, and Edmonton.

Royal Canadian Mint

BACKGROUND: The Royal Canadian Mint’s operations in Winnipeg produce over 1 billion circulation coins each year. These are the coins Canadians use in everyday life, whether for plugging into parking meters, or buying products from vending machines. The Mint also issues special circulation coins to mark events or occasions, such as the coloured Poppy quarter, the Millennium series of 25-cent coins and the 2010 Vancouver Olympic mascot coins.
The Winnipeg high-tech plant has installed high-speed circulation presses that can produce 20 million coins each day. That’s 750 coins per second.
The Mint also produces limited-mintage numismatic coins honouring major national achievements and themes. Though they bear a denomination, they are not meant for circulation, and their actual worth is usually significantly greater than their face value. They are typically crafted of gold, silver or platinum.

 

OUR WORK: Both the Vancouver and Calgary ethnic advertising teams contributed to execute a Chinese language print campaign for the Royal Canadian Mint’s 2018 Silver Coin, The Peaceful Panda, a Gift of Friendship. Our Chinese advertising Canada team provided media recommendations, demographic targeting, graphics, and reporting.