Imagine Wireless (Fido)

BACKGROUND: Imagine Wireless is one of Western Canada’s largest Rogers authorized dealerships. The chain has nine retail locations across Calgary, Banff, and Canmore and six corporate locations across Canada. The company specialises in providing wireless mobile voice and data solutions, business telecom solutions and satellite solutions.

OUR WORK: Our WeChat marketing team assisted this client to execute WeChat campaigns in Western Canada. For these promotional campaigns we wrote article copy and created WeChat layouts. We also assisted with banners, media planning, execution, and reporting & metrics.

Pfaff Auto Group

Project

Pfaff Auto Group - Chinese Marketing

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Geo

Greater Toronto

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Languages

Chinese

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Reach

0

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Background: Across Southern Ontario, the name Pfaff has been synonymous with auto dealerships and vehicle servicing for over fifty years. In that time, the group has grown consistently as it has added numerous dealerships to its portfolio, as well as a number of other services including financing and online buying.

The Work: Our multicultural and Chinese marketing team has worked with this client on in-language performance campaigns targeting the Canadian market. For our managed digital services, we have provided copywriting/ translation, media planning, ongoing campaign optimisation(s), graphics, metrics & reporting.

Thompson Rivers University

Background: Founded over fifty years ago, TRU, as it is commonly called, is one of British Columbia’s major universities. It is based in the interior city of Kamloops and has grown to a base of over 10,000 students. Aside from offering undergraduate, graduate, and vocational degrees, TRU also offers law and nursing degrees.

The Work: Our South Asian, Chinese, and multicultural marketing teams have worked with this client to attract students from the domestic Canadian market. Our services have included managed digital programmatic campaigns, media planning and media buying, campaign optimisation, graphics, metrics & reporting.

St. Mary’s University

Background: Based in Halifax, Nova Scotia, Saint Mary’s is the second oldest English-speaking university in Canada. It was launched through the Roman Catholic church in 1802 where it was then focussed on training the religious institution’s clergy. Today the school enrolls approximately 7,000 students and is renowned for its nationally recognised business and chemistry programs.

The Work: Our Chinese marketing team worked with this client to promote it’s business school overseas to prospective students currently living in Asia. For this digital lead generation campaign, we utilised our expertise in managed programmatic campaigns, data management platform (DMP) tech, and premium inventory from Tencent (China’s version of Google Ad Network). We also provided campaign optimisation, translation/ copywriting, graphics, and metrics & reporting.

FedEx

Background: When the concept of overnight delivery was born a half century ago, FedEx (or Federal Express Corp as it was known then) was one the innovators in this new era of rapid shipping and logistics. Today, the company is an international conglomerate with offices around the world and one of the iconic brands of America’s Fortune 500.

The Work: Our Chinese marketing team has assisted this client for in-language campaigns for its recruitment efforts. Using print buys we targeted Chinese speaking Canadians, and provided execution services such as media planning, copy writing recommendations, reporting, and more.

Canada Health Infoway

Background: Canada Health Infoway works with governments, health care organizations, clinicians and patients to transition health care into the digital future. As an independent non-profit, Infoway’s mission is to make Canada healthier through innovative digital health solutions that includes faster, more seamless and secure information sharing. For Canada Health Infoway, a more connected and collaborative system is a healthier system.

The Work: Our Chinese marketing team worked on an in-language campaign for this client. The in-language national campaign which targeted newer Canadians was print based. We provided execution services in the form of media planning, ad copy writing recommendations, and reporting.

Synear USA

Project

Synear Frozen Dumplings

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Geo

BC
Alberta
Ontario
Quebec

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Languages

Simplified Chinese

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Reach

0

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BACKGROUND: Synear Foods USA produces the flavours of Chinese cuisine. These specialty food products are for the North American market. Synear products are distributed to Asian stores across the continent, including established retailers like 99 Ranch, H-Mart, and Great Wall and others. In Canada, Synear products, like its frozen dumplings, are available in Costco’s across the country (BC, Alberta, Ontario, Quebec).

OUR WORK: Our WeChat marketing team assisted this client to execute WeChat campaigns in Western and Eastern Canada that timed with product launches. We built both sets of ad creatives for Synear, (including graphics and Chinese copy-writing for both the WeChat banners and articles), recommended the optimal mix of WeChat channels, executed the buys, and provided reporting and metrics. All campaigns exceeded reach and engagement benchmarks.

Vancouver Coastal Health Authority

BACKGROUND: The VCHA is British Columbia’s largest health region. It serves over 1.25 million people (or approximately one quarter of the province’s population) and includes the cities of Vancouver, Richmond, North and West Vancouver, as well as regions like Garibaldi, Sunshine Coast, Powell River, Bella Bella and Bella Coola.

OUR WORK: Communication has been instrumental to managing the 2020-2021 coronavirus public health crisis and mitigating where possible the spread of COVID-19.
Our multicultural media team worked on pandemic campaigns to communicate (in-language) vaccine rollout guidelines and availability with this health region’s Chinese, South Asian, and Filipino populations. We provided media recommendations, execution, and reporting.

Nissan Canada

BACKGROUND: Nissan Canada is a division of Nissan, a Japanese multinational automobile manufacturer headquartered in Yokohama, Japan. The company produces vehicles under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labelled Nismo. Since 1999, Nissan has been part of the Renault–Nissan–Mitsubishi Alliance, a partnership between Nissan of Japan, Mitsubishi Motors of Japan and Renault of France. In 2014 Nissan was the largest car manufacturer in North America and as of 2018 is the world’s largest electric vehicle (EV) manufacturer.

OUR WORK: For Chinese New Year 2019, our BC and Alberta multicultural marketing teams executed a print and digital campaign for Nissan Canada. Our team produced Chinese language ad copy for the Year of the Golden Pig campaign, as well as graphic design, layout, media recommendations, WeChat advertising execution, and both digital and print reporting. We executed campaign for major Western Canadian markets of Vancouver, Calgary, and Edmonton.

Royal Canadian Mint

BACKGROUND: The Royal Canadian Mint’s operations in Winnipeg produce over 1 billion circulation coins each year. These are the coins Canadians use in everyday life, whether for plugging into parking meters, or buying products from vending machines. The Mint also issues special circulation coins to mark events or occasions, such as the coloured Poppy quarter, the Millennium series of 25-cent coins and the 2010 Vancouver Olympic mascot coins.
The Winnipeg high-tech plant has installed high-speed circulation presses that can produce 20 million coins each day. That’s 750 coins per second.
The Mint also produces limited-mintage numismatic coins honouring major national achievements and themes. Though they bear a denomination, they are not meant for circulation, and their actual worth is usually significantly greater than their face value. They are typically crafted of gold, silver or platinum.

 

OUR WORK: Both the Vancouver and Calgary ethnic advertising teams contributed to execute a Chinese language print campaign for the Royal Canadian Mint’s 2018 Silver Coin, The Peaceful Panda, a Gift of Friendship. Our Chinese advertising Canada team provided media recommendations, demographic targeting, graphics, and reporting.