Nissan Canada

BACKGROUND: Nissan Canada is a division of Nissan, a Japanese multinational automobile manufacturer headquartered in Yokohama, Japan. The company produces vehicles under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labelled Nismo. Since 1999, Nissan has been part of the Renault–Nissan–Mitsubishi Alliance, a partnership between Nissan of Japan, Mitsubishi Motors of Japan and Renault of France. In 2014 Nissan was the largest car manufacturer in North America and as of 2018 is the world’s largest electric vehicle (EV) manufacturer.

OUR WORK: For Chinese New Year 2019, our BC and Alberta multicultural marketing teams executed a print and digital campaign for Nissan Canada. Our team produced Chinese language ad copy for the Year of the Golden Pig campaign, as well as graphic design, layout, media recommendations, WeChat advertising execution, and both digital and print reporting. We executed campaign for major Western Canadian markets of Vancouver, Calgary, and Edmonton.