BACKGROUND: Specialising in services like payday loans, auto loans, cash advances, Western Union transfers, LOC’s, and other financial services, CashMoney is a widely recognised name in Canada’s finance sector. The brand has dozens of locations across the country and a presence in all major urban centres.
OUR WORK: Our multicultural marketing assisted this client with campaigns targeting South Asian audience(s) in Ontario. Our work included media planning, buying, execution, and reporting, as well as consulting on strategy.