South Asian
Marketing & Advertising

We assist clients market to South Asian consumers in Canada & the US.

These include advertising campaigns in languages such as Punjabi, Hindi, Urdu, Gujarati, Tamil, and more.

When it comes to growing your brand and sales within cultural communities, running in-language campaigns is critical.

For the Indian and Pakistani immigrant markets, this means creating a ‘South Asian’ newcomer strategy as well as translated creative (often in multiple languages).

But how do you go from your current English creative and marketing strategy to one that is customised for South Asian households?

That is where we come in.

Sunflower Media provides multicultural strategy, omnichannel plans, ad copy-writing and translation, graphic design, reporting, and more. Tactics include (but are not limited to):
– South Asian specific digital platforms
– Social ads/ posts
– Programmatic video/ banners
– Out Of Home (OOH)
– Podcast
– CTV/ OTT
– Print
– Radio/ TV
– Influencer marketing
– Other

Demographics: South Asians in Canada
In Canada today, there are close to 3 million people of South Asian background living in cities such as Toronto, Vancouver, Montreal, Edmonton, and Calgary.

Punjabi speaking immigrants are the largest community in terms of size and political influence. However, there are also significant populations of Gujarati, Hindi, and Tamil speaking households across metro regions in the country.

Demographics: South Asian/ Indian Americans (USA)
There are approximately six million Americans of Indian and Pakistani heritage.

They are among the most educated of Asian immigrants to the US. They also have the highest median incomes per household. Over 75% of people from this demographic hold a post-secondary degree. And as of 2023, the median household income for Indian-Americans was $151,000, nearly double that of the US national standard. Indian-American populations are clustered in major metro regions like Los Angeles, Dallas, Chicago, Houston, and New York/ New Jersey.