Multicultural
Media

For immigrant markets, translated ‘culturally aware’ ads outperform those in English.

‘Multicultural Programmatic Advertising’ = Computing Power  x  Cultural Knowledge

Ethnic digital marketing is as much art as it is science. Well executed campaigns harness computing algorithms multiplied by cultural knowledge to reach and engage with immigrant consumers.

This requires knowing and selecting the right (digital) platforms to reach your target audience but also knowing what to say (and how to say it) once you are there.

Sunflower Media’s competitive advantage is familiarity with the cultural nuances, idioms, and internal conversations of the immigrant markets we work in: Indian, Chinese, Filipino, Arabic, Persian, and others.

Sunflower Ad Stack
We execute campaigns across leading multicultural platforms like Rednote, Tencent Programmatic, WeChat, Baidu, Weibo, and others as well as mainstream platforms like Meta, YouTube, Amazon, Google, Reddit, LinkedIn and more.

Our digital advertising infrastructure supports a wide variety of ad sizes and creative tags. We can also facilitate private marketplace placements depending on your campaign needs.

Sunflower Ad Services
Our digital execution includes audience building. Through various cultural affinity signals (SDK data, carrier info, app downloads, and more), we can build digital audiences with far greater reach and engagement than if we relied on browser language settings alone.

Additional services include copy-writing & translation, graphic design, captioning / video-editing, audience targeting, conversion tracking, and analytics/ reporting.

To learn more get in touch…