BACKGROUND: Canuck Place is a children’s hospice and community-based facility set in the heart of Vancouver. Care staff at this facility care for children aged 0 to 19 who have progressive, life-threatening illnesses. Canuck Place offers family support, respite care, management of pain and symptoms, end-of-life care, and grief and bereavement counselling.
OUR WORK: Canuck Place is a one-of-a-kind care facility that provides palliative care to children. Our Canadian multicultural agency worked with the team at Canuck Place on its initiatives such as its annual Light A Life campaign to attract donors. We provided media planning, buying, execution as well as ad-ops services like copywriting, translation, and graphic design to help spread the life affirming mission of this unique facility among diverse Canadians.