Southern Alberta Institute of Technology (SAIT)

Project

Southern Alberta Institute of Technology

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Geo

Alberta

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Languages

Filipino
Vietnamese
Korean
Spanish
Turkish
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Reach

0

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Background: The Southern Alberta Institute of Technology (SAIT) was established in 1916, it is Calgary’s second oldest post-secondary institution and Canada’s first publicly-funded technical institute. SAIT offers three baccalaureate and three applied degrees, as well as 86 diploma and certificate programs,  The institute has a number of Schools of training: Energy, Business, Construction, Health and Public Safety, Hospitality and Tourism, Information and Communications Technologies, Manufacturing and Automation, Transportation and Advanced Digital Technology.

The Work: Our multicultural marketing team worked on this campaign to extend its reach into Alberta’s diverse communities. This included executing both print and programmatic (digital) campaigns that reached the following communities: Filipino, Vietnamese, Korean, Colombian, Mexican, Turkish, and Peruvian. This campaign included media recommendations, execution, audience building, demographic & geo targeting, and reporting.

Immigration Consultants of Canada Regulatory Council (ICCRC)

BACKGROUND: The Immigration Consultants of Canada Regulatory Council’s mission is to protect consumers of immigration services. This Canadian agency does this through effective regulation of immigration consultants and promotion of the benefits of using only authorized immigration representatives. The ICCRC establishes and delivers effective policies, practices, and procedures to regulate and educate immigration consultants and promote the use of authorized representatives to the public.

OUR WORK: As part of its mission, the ICCRC undertakes extensive efforts to educate the public about using authorized immigration consultants. This includes awareness campaigns that speak directly to the consumers of these services, informing them of their rights. Our Toronto and Vancouver multicultural marketing teams worked closely with the ICCRC to execute a twelve language national campaign. Our services included media recommendations, execution, graphic design, copy-writing/ translation, and reporting.

City of Vancouver

BACKGROUND: Vancouver is Canada’s third largest metropolitan region. It is Canada’s Pacific Rim gateway to the Asia and one of the most multicultural cities in the world with over 1 million people from Asian heritage living in the British Columbia’s Lower Mainland.

The city is a growing tech hub, and cultural industries hub. Vancouver is consistently named as one of the top five worldwide cities for livability and quality of life and the Economist Intelligence Unit has acknowledged it as the first city ranked among the top-ten of the world’s most well-living cities for five consecutive years.

OUR WORK: Our Vancouver multicultural marketing team assisted the City of Vancouver in sharing its message with the city’s South Asian, and Filipino populations. Our ethnic advertising experts executed campaigns in English and in other Asian languages. Our services included media recommendations, execution, and reporting.

Loblaws Superstore

Project

Loblaw Superstore

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Geo

Winnipeg

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Languages

Tagalog

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Reach

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Background: Loblaws is a supermarket chain with over 2000 stores in Canada. It is Canada’s largest food distributor.
Loblaws is headquartered in Brampton, with stores in British Columbia, Alberta, Ontario and Quebec, including its marquee brand, Real Canadian Superstore. The first grocery store in the chain opened in 1919 – it was based on a self-serve, cash-and-carry model which offered lower prices. This model proved to be a big hit. Over the next decade, 70 new stores opened in Ontario alone. Aside from it’s retail stores, Loblaws also operates the President’s Choice brand.

The Work: Both our Toronto multicultural marketing unit and the Vancouver team worked with the client to execute a Filipino consumer campaign that covered the entire Western Canadian region. This campaign included media recommendations, execution, demographic targeting, and reporting.

Greater Toronto Airport Authority

Background: The Greater Toronto Airports Authority (GTAA) operates Toronto Lester B. Pearson International Airport. Located in Mississauga, Ontario, west of Toronto, Ontario, Pearson is Canada’s largest and busiest airport. The GTAA is the overarching administrative body that oversees the movement of approximately 40 million passengers per year. Recently, the GTAA completed a $4.4 billion redevelopment of Toronto Pearson from 1998 to 2008 to enable the airport to handle increases in traffic into the future.

Our Work: Our Toronto ethnic marketing team advised the client on outreach to the city’s Filipino market. We provided media bookings, graphic services, copy-editing, execution, and reporting for this GTA region focused campaign.