BACKGROUND: Owned by Loblaws, Real Canadian Superstore is one the largest grocery, and housewares retail chains in Canada. Outlets feature in-house brands such as President’s Choice, No Name and Joe Fresh and sell a wide range of merchandise ranging from electronics to clothing. Real Canadian Superstore, with dozens of locations across the country, is as iconic a Canadian brand as Costco or Walmart are to the United States.
OUR WORK: Our multicultural sponsored content team assisted Real Canadian Superstore promote its locations as one-stop shopping destinations for all things from Back To School to Christmas. For these campaigns, our ethnic marketing agency drafted story copy in English but also additional languages such as Punjabi, and Hindi. We also created in-language creative and executed multicultural digital campaigns.
BACKGROUND: Each year, individuals, families, companies, and other entities send over $500 billion in remittances across the globe. TapTapSend is a leading money remittance app that specialises in sending funds quickly and a minimal expense. In particular, the app is renowned for the robustness of its networks in Africa, Asia, and the Caribbean, including its reach into rural areas of many of the least developed parts of the world. TapTapSend is a venture-backed start-up with investors including Reid Hoffman, the Omidyar Network, and Helios.
Background: Founded over fifty years ago, TRU, as it is commonly called, is one of British Columbia’s major universities. It is based in the interior city of Kamloops and has grown to a base of over 10,000 students. Aside from offering undergraduate, graduate, and vocational degrees, TRU also offers law and nursing degrees.
Background: The Southern Alberta Institute of Technology (SAIT) was established in 1916, it is Calgary’s second oldest post-secondary institution and Canada’s first publicly-funded technical institute. SAIT offers three baccalaureate and three applied degrees, as well as 86 diploma and certificate programs, The institute has a number of Schools of training: Energy, Business, Construction, Health and Public Safety, Hospitality and Tourism, Information and Communications Technologies, Manufacturing and Automation, Transportation and Advanced Digital Technology.
BACKGROUND: The Immigration Consultants of Canada Regulatory Council’s mission is to protect consumers of immigration services. This Canadian agency does this through effective regulation of immigration consultants and promotion of the benefits of using only authorized immigration representatives. The ICCRC establishes and delivers effective policies, practices, and procedures to regulate and educate immigration consultants and promote the use of authorized representatives to the public.
BACKGROUND: Vancouver is Canada’s third largest metropolitan region. It is Canada’s Pacific Rim gateway to the Asia and one of the most multicultural cities in the world with over 1 million people from Asian heritage living in the British Columbia’s Lower Mainland.
Background: Loblaws is a supermarket chain with over 2000 stores in Canada. It is Canada’s largest food distributor.
Background: The Greater Toronto Airports Authority (GTAA) operates Toronto Lester B. Pearson International Airport. Located in Mississauga, Ontario, west of Toronto, Ontario, Pearson is Canada’s largest and busiest airport. The GTAA is the overarching administrative body that oversees the movement of approximately 40 million passengers per year. Recently, the GTAA completed a $4.4 billion redevelopment of Toronto Pearson from 1998 to 2008 to enable the airport to handle increases in traffic into the future.