Pandora Jewellery

BACKGROUND: Pandora designs, manufactures and markets hand-finished and contemporary jewellery. Pandora jewellery is sold in more than 100 countries on six continents through approximately 7,900 points of sale, including more than 2,100 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora employs more than 21,200 people worldwide of whom approximately 12,500 are located in Gemopolis, Thailand, where the company manufactures its jewellery.

OUR WORK: Our South Asian marketing team executed a print and digital campaign targeting Punjabi speaking consumers in Western Canada for this client. This work included media recommendations, copy-writing, graphics, translation, social media targeting, and reporting. For the digital campaign, we drove sales leads and conversions for a special mother’s day offer.