Background: Founded in 1974, Trail Appliances is one of Canada’s largest independent appliance retailers with 15 stores in British Columbia, Alberta and Saskatchewan. Trail Appliances is regularly recognized with both consumer and industry awards including the Consumers Choice Award for the past 13 years. Trail Appliances employs over 600 employees throughout Western Canada.
Our Work: Our Filipino marketing and Punjabi marketing teams have worked with this client to produce print and digital campaign targeting Filipino and South Asian households. Execution includes copywriting/ translation of Tagalog and Punjabi landing pages, social ads, and programmatic banners. In addition we have provided strategy guidance, graphic design, DSP buying, metrics and reporting.