Filipino Marketing
& Advertising

We assist clients execute Filipino marketing campaigns that promote products and services to Filipino households.

In Canada and the US, the Filipino community is growing rapidly. Are your current ads winning over this market?

In-language ads are essential to growing your brand in the Filipino community. Tagalog or ‘Taglish’ ads are a goodwill signal that translate to increased sales and brand awareness in this rapidly growing market.

But how do you go from your current English creative and marketing strategy to one that is in-language focussed and customised for Filipino households?

That is where we come in.

Sunflower Media works directly with brands and also with their agencies to execute in-language campaigns that engage with households in the Filipino community. We provide multicultural strategy, omnichannel plans, ad copy-writing and translation, graphic design, reporting, and more.

Tactics include (but are not limited to):
– Tagalog / Taglish specific digital platforms
– Social ads/ posts
– Programmatic video/ banners
– Out Of Home (OOH)
– Podcast
– CTV/ OTT
– Print
– Radio/ TV
– Influencer marketing
– Other

Demographics (Canada/ US)
As of 2021, there are approximately 1,000,000 Filipinos living in Canada and 3.6 million living in the United States.

In Canada, a majority of this community lives in Vancouver, (British Columbia), Toronto (Ontario), Calgary (Alberta) and Winnipeg (Manitoba). In the US, this community is clustered in metro regions such as Los Angeles, San Francisco, Seattle, Las Vegas, Houston, Chicago, and New York.

Get in touch to learn how we can help your brand enagage with Filipino households.