BACKGROUND: Each year, individuals, families, companies, and other entities send over $500 billion in remittances across the globe. TapTapSend is a leading money remittance app that specialises in sending funds quickly and a minimal expense. In particular, the app is renowned for the robustness of its networks in Africa, Asia, and the Caribbean, including its reach into rural areas of many of the least developed parts of the world. TapTapSend is a venture-backed start-up with investors including Reid Hoffman, the Omidyar Network, and Helios.
OUR WORK: Taptap Send is expanding its presence in Canada and the United States and seeking to engage with migrants from countries like Pakistan, Bangladesh, India, Nepal, Sri Lanka, and Philippines, as well as African countries like Kenya, and Tanzania. For the app’s Ontario campaign, our multicultural marketing team worked directly with this brand’s in-house staff to plan, book, and execute Out-Of-Home (OOH) campaigns for the Greater Toronto Area. This included advising on creative/ ad copy as well as final reporting & metrics.