Background: Edmonton is North America’s northernmost city with a population greater than one million people. The city, also known as Canada’s Festival City, is the centre for Alberta’s government and a key commercial hub for the province’s energy sector. Over the past three decades Edmonton’s demographic composition has rapidly evolved as the city has attracted immigrant families from around the globe.
The Work: As the city’s population base has diversified so has the need for the city to communicate with all of its diverse communities. Our multicultural marketing team has assisted this client for in-language campaigns. We have worked via digital and print mediums to inform Edmonton’s residents about issues critical to their livelihood. Execution has included services such as media planning, copy writing/ translation, audience building, reporting, and more.
BACKGROUND: With a population of 14.5 million, Ontario is Canada’s most populous province. The province that is ‘Yours to Discover’ includes Ottawa, the nation’s capital city, and Canada’s largest city of Toronto (which is North America’s fourth largest metropolitan area behind LA, New York, and Mexico City). As of 2016, 51.5% of residents in the Greater Toronto Area belonged to a visible minority group, compared with 13.6% in 1981.
BACKGROUND: The Toronto Blue Jays are the only Major League Baseball franchise based outside of the United States. The 1992 and 1993 World Series champions, The Blue Jays are Canada’s baseball team. Owned by Rogers Communications, the Jays play in Toronto’s iconic waterfront SkyDome Stadium. A number of former Blue Jays are members of the Major League Baseball’s Hall of Fame, including Roberto Alomar, Pat Gillick, and Roy Halladay.
BACKGROUND: Based in San Francisco, Lyft is a leading rideshare company. The public company, which is listed on the Nasdaq Exchange, operates in over 600 cities in the United States and Canada. Lyft develops, markets, and operates the Lyft mobile app, offering car rides, scooters, and a bicycle-sharing system.