BACKGROUND: With it main hub in Manila, Philippine Airlines flies to 31 destinations in the Philippines and 41 overseas destinations in Southeast Asia, East Asia, Middle East, Oceania, North America and Europe. It is one of Asia’s biggest airline carriers with over 7,000 people employed worldwide.
OUR WORK: When Philippine Airlines launched its new international non-stop service between Manila and Toronto, Sunflower Media’s Toronto ethnic marketing team provided our expertise of Canada’s multicultural marketing landscape via media recommendations. This campaign ran in Ontario and Quebec (in the Toronto and Montreal markets) and targeted the Filipino community.