BACKGROUND: As North America’s largest provider of funeral, cremation and cemetery services, the Dignity Memorial network provides families with compassionate and professional final arrangements. Dignity Memorial providers care for more than 500,000 families each year through a network of more than 1,800 funeral, cremation and cemetery providers in Canada and the United States.
Our Work: With the growth of Canada’s ethnic communities, the need has risen for services that are sensitive to the needs of different cultures. Our Toronto multicultural marketing team assisted Dignity Memorial reach out to the country’s Filipino community through an in-language social media campaign on and also an English print campaign. Our in-language work as a multicultural digital agency served to extend the solid reputation of this company from its mainstream roots to this community of New Canadians.