Background: Reduce, reuse, recycle: these are the guiding principles behind our household recycling programs and also for Encorp Pacific, the federally incorporated, not-for-profit corporation that provides beverage container management service across Canada.
Encorp’s mandate is to develop, manage and improve systems to recover used packaging and end-of-life products from consumers and ensure that they are properly recycled and not land-filled or incinerated.
Our Work: Our team targeted Encorp’s message to newer immigrants, many of whom hail from countries where recycling is non-existent or not practiced at the household level. For our recent South Asian campaign, for example, we provided copy-editing, translation, and media buying services.