BACKGROUND: Operating as Gulf & Fraser or G&F, Gulf and Fraser Fishermen’s Credit Union is a member-owned financial institution in Canada. The history of G&F goes back to 1940 and the credit union’s servi ces include borrowing, investments and financial planning.
OUR WORK: Our multicultural marketing team has worked with this brand to assist its efforts in engaging with New Canadians and immigrant households, particularly in areas serviced by its brick-and-mortar locations. For these campaigns we have employed both traditional and digital media, including executing campaigns on Chinese platforms such as WeChat.