Royal Conservatory of Music

BACKGROUND: Founded in 1886, the Royal Conservatory of Music develops human potential through leadership in music and the arts. The RCM Certificate Program provides a recognized standard of musical achievement through an effectively sequenced system of study and individual student assessments, from preparatory to advanced levels. Over the course of nearly a century and a half, the Royal Conservatory has helped train more than five million alumni including famous musicians such as Glenn Gould, Oscar Peterson, Diana Krall, and others.

OUR WORK: Sunflower Media’s multicultural marketing team worked with RCM to execute its annual summer and fall enrollment campaign. Our Chinese marketing team provided omnichannel media planning, buying, and execution services, including WeChat ad copy, graphic design, and layout services.

BC Lottery Corporation (BCLC)

BACKGROUND: British Columbia Lottery Corporation (BCLC) is the provincial body overseeing all gaming associated activity – lottery, casinos, and sports-betting – in the province. BCLC’s mandate is to ensure all gaming activity in the province is conducted in a fair and transparent manner. The corporation also has a mandate to re-distribute funds back to numerous public events and causes each year.

OUR WORK: Sunflower Media’s WeChat marketing team worked with this client to help raise awareness among the Chinese market of local casino gaming services. We provided WeChat media planning, buying, and execution services. Our WeChat agency team also composed WeChat story and ad copy, graphic design, and layout services that adhered to the Chinese platform’s regulations.

Go2HR

BACKGROUND: Go2HR is the human resources and health & safety association for BC’s tourism and hospitality industry. The organisation helps British Columbia tourism sector employers by offering programs, tools, and consulting services to boost employer human resources and health & safety practices.

OUR WORK: The association launched a province wide Job Board to help businesses in the sector recruit and retain staff. Our digital ethnic marketing team planned, executed, and reported on these omnichannel digital campaigns. This work included copywriting in various scripts/ languages such as Traditional Chinese, Simplified Chinese, Punjabi and others.

Imagine Wireless (Fido)

BACKGROUND: Imagine Wireless is one of Western Canada’s largest Rogers authorized dealerships. The chain has nine retail locations across Calgary, Banff, and Canmore and six corporate locations across Canada. The company specialises in providing wireless mobile voice and data solutions, business telecom solutions and satellite solutions.

OUR WORK: Our WeChat marketing team assisted this client to execute WeChat campaigns in Western Canada. For these promotional campaigns we wrote article copy and created WeChat layouts. We also assisted with banners, media planning, execution, and reporting & metrics.

St. Mary’s University

Background: Based in Halifax, Nova Scotia, Saint Mary’s is the second oldest English-speaking university in Canada. It was launched through the Roman Catholic church in 1802 where it was then focussed on training the religious institution’s clergy. Today the school enrolls approximately 7,000 students and is renowned for its nationally recognised business and chemistry programs.

The Work: Our Chinese marketing team worked with this client to promote it’s business school overseas to prospective students currently living in Asia. For this digital lead generation campaign, we utilised our expertise in managed programmatic campaigns, data management platform (DMP) tech, and premium inventory from Tencent (China’s version of Google Ad Network). We also provided campaign optimisation, translation/ copywriting, graphics, and metrics & reporting.

Synear USA

Project

Synear Frozen Dumplings

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Geo

BC
Alberta
Ontario
Quebec

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Languages

Simplified Chinese

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Reach

0

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BACKGROUND: Synear Foods USA produces the flavours of Chinese cuisine. These specialty food products are for the North American market. Synear products are distributed to Asian stores across the continent, including established retailers like 99 Ranch, H-Mart, and Great Wall and others. In Canada, Synear products, like its frozen dumplings, are available in Costco’s across the country (BC, Alberta, Ontario, Quebec).

OUR WORK: Our WeChat marketing team assisted this client to execute WeChat campaigns in Western and Eastern Canada that timed with product launches. We built both sets of ad creatives for Synear, (including graphics and Chinese copy-writing for both the WeChat banners and articles), recommended the optimal mix of WeChat channels, executed the buys, and provided reporting and metrics. All campaigns exceeded reach and engagement benchmarks.

Vancouver Coastal Health Authority

BACKGROUND: The VCHA is British Columbia’s largest health region. It serves over 1.25 million people (or approximately one quarter of the province’s population) and includes the cities of Vancouver, Richmond, North and West Vancouver, as well as regions like Garibaldi, Sunshine Coast, Powell River, Bella Bella and Bella Coola.

OUR WORK: Communication has been instrumental to managing the 2020-2021 coronavirus public health crisis and mitigating where possible the spread of COVID-19.
Our multicultural media team worked on pandemic campaigns to communicate (in-language) vaccine rollout guidelines and availability with this health region’s Chinese, South Asian, and Filipino populations. We provided media recommendations, execution, and reporting.

Province of Ontario

Project

Province of Ontario

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Geo

Ontario

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Languages

Korean
Hindi
Urdu
Punjabi
Chinese
Gujarati
Tamil
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BACKGROUND: With a population of 14.5 million, Ontario is Canada’s most populous province. The province that is ‘Yours to Discover’ includes Ottawa, the nation’s capital city, and Canada’s largest city of Toronto (which is North America’s fourth largest metropolitan area behind LA, New York, and Mexico City). As of 2016, 51.5% of residents in the Greater Toronto Area belonged to a visible minority group, compared with 13.6% in 1981.

OUR WORK: Our multicultural marketing team assisted in the campaign to contain coronavirus in the province. We executed ongoing messaging campaigns (via print and digital platforms) focused on mitigation of the virus. These ran in 19 languages including Urdu, Punjabi, Chinese, Korean, Hindi, Gujarati, Tamil, Italian, Polish, Greek, Ukrainian, and more. Our print multicultural marketing work included media recommendations, graphic services, execution, and reporting. Our digital multicultural work included programmatic execution also in an array of languages.

University of Victoria

BACKGROUND: The University of Victoria is one of Western Canada’s largest post-secondary institutions. It is consistently ranked in the top three in the country in the category of comprehensive universities (institutions in this category have a significant amount of research activity and a wide range of programs at the undergraduate and graduate level, including professional degrees). The University of Victoria is renowned for its research into climate and ocean science.

OUR WORK: Our team worked closely with staff from the university’s School of Public Health and Social Policy in the beta launch and testing of a new diabetes app that targeted BC’s South Asian population. Our multicultural marketing team collaborated on storyboards for a TV commercial that would engage the target audience (South Asian seniors) to download the app to their smartphones and integrate it into their daily health and diabetes management.