Background: Located in the foothills of the Rockies, Calgary is one of Canada’s most dynamic urban centres. This city of 1.5 million people is the commercial capital of Alberta and its thriving energy sector, as well as home to a number of other head offices for Canadian companies or their multinational affiliates. The annual Calgary Stampede, held in the city since 1886, is considered ‘the greatest outdoor show on earth’ and draws tens of thousands to its summer showcase events. In 1988, Calgary became the first Canadian city to host the Winter Olympic Games. Calgary has been consistently recognized for its high quality of life. Economist Intelligence Unit analysts have ranked Calgary as the 5th most livable city in the world in 2017 for the 8th consecutive year.
Our Work: Our multicultural marketing team has worked on a number of campaigns to assist the City of Calgary disseminate its messaging , ranging from registering rental suites in homes to disclosing details about the annual city budget. We have connected the City with various ethnic communities such as Filipino, Punjabi, Pakistani, and others. Our Calgary ethnic marketing team has provided translation, copy recommendations, graphic design, media buying, and reporting services for this client.